solved Week 3: Communication Portfolio -Short Business Report As a member

Week 3: Communication Portfolio -Short Business Report
As a member of the executive team for Anthony’s Orchard, you see an opportunity to increase visibility by having a social media presence (e.g. Facebook page).  Christine Miller, the Director of Marketing, has expressed how she perceives adding a social media presence may diminish some of the orchard’s sense of tradition.  You decide to meet with other members of the team to discuss putting together a business report (or memo) supplemented by a presentation to convince her to move forward with the idea. 
To prepare for this Assignment, pay particular attention to the following learning resources
Review this week’s Learning Resources, especially:

Hahn, L. K.,      Lippert, L., & Paynton, S. T. (n.d.). Chapter 11: Organizational      communication. In Survey of Communication Study (pp. 144–161). Retrieved      from https://www.saylor.org/site/wp-content/uploads/2012/05/COMM001_Wikibooks_-Survey-of-Communication-Study_Chapter-11_5.11.2012.pdf
Laureate      Education (Producer). (2015). Sample corporate website: Anthony’s Orchard.      Retrieved from https://mym.cdn.laureate-media.com/2dett4d/Walden/MMSL/6115/02/anthonys_orchard_website/index.html

https://mym.cdn.laureate-media.com/2dett4d/Walden/MMSL/6115/02/anthonys_orchard_website/index.html

Van, D. D.,      & Caldeira, S. J. (2006). Effective leaders champion communication      skills. Nation’s Restaurant News, 40(13), 20–20, 28.
https://bizcommunicationcoach.com/the-purposes-of-business-communication-objectives/

To complete the Short Business Report Assignment, compose a cohesive document that addresses ALL the following:

Discuss why      Anthony’s Orchard should consider a social media page.
How can the      Director of Marketing and Anthony’s Orchard as a company benefit from this      type of social media?
Discuss some of      the issues that could arise with a social media page. What steps can the      Director of Marketing take to prevent these issues?
Demonstrate how      you and your colleagues at Anthony’s Orchard can successfully communicate      the importance of social media within a business report. Utilize the      strategies discussed in the Learning Resources when writing your report.
Apply additional      strategies to build trust with the Director of Marketing through the      written business report.