solved In this assignment, you are asked to analyze your competition.

In this assignment, you are asked to analyze your competition. When you create your market segmentation map, one of the factors should be related to AI and robotics. It can be as simple as to whether or not they advertise their use of AI and robotics or it can be specific to your department, however department specific information may be very difficult to find depending on your department. The second criteria can be of choosing and prior classes have used one of the following: the size of the property, the class of the property, the year it was built, or the parent company (i.e. MGM, Caesars, etc.).Create a market segmentation map using the hotels on the Las Vegas Strip. Follow the link to Wikipedia. Map them on a graph. In 1-2 pages, describe the characteristics you used and explain the clusters you created. At least 1 of the 2 characteristics should be related to the project.Wikipedia list of Las Vegas Strip Hotels (Links to an external site.Now, choose 4 that are you believe are in the same competitive set and explain in 1-2 pages using industry research to justify your selection. This section is worth 7 pointsFinally, complete a brief SWOT analysis of one of the competitive sets you identified. Narrow your set down to 4 hotels. Then, identify the weaknesses from their online customer reviews on TripAdvisor and explain what they can do to prevent having this same weakness in the future. Finally, describe the strengths and determine if any of the hotels appear to have a unique competitive advantage or if they have similar strengths.To determine this, use the following criteria:Go to TripAdvisor and search for each hotel.Compare the star ratings and the number of reviews.Create a chart in Word with the top 4 competitors. Column 1: Name of the Hotel. Column 2: Average star rating. Column 3: Number of reviews. Column 4: Strengths mentioned in 5-star reviews. Column 5: Weaknesses mentioned in 1 and 2-star reviews. Part 2 only