solved I’m working on a marketing exercise and need an explanation
I’m working on a marketing exercise and need an explanation and answer to help me learn.
For this exercise you will conduct basic keyword research for your chosen product:Intent: Familiarize you with basic keyword research and some available keyword research toolThis entire exercise is based on the neil patel blog link on keyword research so please refer to that blog link while working on the exercise: https://neilpatel.com/blog/keyword-research-smart-… First start with 3 seed keywords for your product in each of the categories below:- product keywords- substitute product keywords- complementary product terms- audience terms1. First, brainstorm by trying to envision who your target audience is and what search queries they might be using: Please identify these search queries that you brainstormed.2. Second, use tools such as Google search autocomplete and tools such as https://soovle.com/ (provide screenshot)3. Are there potential competitors to your business (that you are in the process of creating for your chosen product)? You can check the keywords that these potential competitors are bidding on by including your competitor’s website: Try: https://www.spyfu.com/ (provide screenshot)4. Use the keyword planning tool to expand the list of potential keywords https://www.wordtracker.com/Search for a keyword relevant to your product and service (provide screenshot). What are additional three relevant keywords for your chosen product? What is the volume/competition for each of these keywords?5. Define volume and competition (you would get it in wordtracker; just hover your mouse over the “I†symbol besides the volume and competition tab)References for you to go over are attached below and here:How to do keyword research (read Neil Patel blog link)Keyword vs. Audience targeting https://www.disruptiveadvertising.com/adwords/paid-search-audience-targeting/Watch this fantastic video that explains SEO or Search Engine Optimization.