solved Topic 1 How has customer relationship management (CRM) evolved or

Topic 1
How has customer relationship management (CRM) evolved or changed with the rise in the popularity of social media? Explain.
 
For an online merchandise store like CompanyOne, what are some of the  common social CRM tools? Analytical CRM tools? Recommend one  commercially available social CRM tool and one commercially available  analytical CRM tool to CompanyOne, discuss the pros and cons of each  tool, and explain the reasons for your selections.
Topic 2
How would you incorporate social media into CompanyOne’s SEO 
strategy? Social media optimization (SMO) has the same goals for 
CompanyOne as SEO, (i.e., to increase traffic to CompanyOne’s website). 
Should CompanyOne invest more in SMO relative to SEO? Why or why not?
Topic 3
There are three key elements to be considered in any web analytics  study like the kind MCS is doing for CompanyOne. These elements are (1)  behavior, (2) outcomes, and (3) user experience. A powerful technique to  gauge user behavior is segmentation. Explain the concept of  segmentation in relation to web analytics. Some common ways of  segmenting your site visitors are by new users, returning users, paid  search traffic, nonpaid search traffic, direct traffic, referral source,  landing page, browser, and mobile traffic, among hundreds of possible  options. Recommend any five ways of segmentation to CompanyOne,  including some that are not listed here, and discuss the relative merits  of each.
Topic 4
In Google Analytics (GA), a funnel is a navigation path (series of  web pages) that you expect CompanyOne’s online customers to follow in  order to achieve the business’s goals for their website. A funnel is  made up of a goal page (or pages) and one or more funnel pages (also  known as the funnel steps). CompanyOne needs to choose either the Goal  Flow Report or the Funnel Visualization Report in Google Analytics. They  come to you for advice. What questions will you ask in order to arrive  at your recommendation for CompanyOne? Explain your reasoning.