Week 6 Assignment – Principles and Concepts of Marketing
In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below. Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure. At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done. Please refer to the grading rubric for this assignment.  Your grade will be based on answer quality, logic and organization, and language and writing skills.Instructions

Download the following: 

Week 6 Assignment Sample [PPTX] to see an example of a completed assignment.
Week 6 Assignment: Principles and Concepts of Marketing Template [PPTX] to your computer and Save As, using the following identifier: LastName_FirstName_Week6_Assignment.

Select one of the following marketing failures: 

The Rise and Fall of Circuit City [PDF]. Circuit City was the “go to” place for all our technological needs. Over the years, Circuit City built itself into 1,520 stores in the United States and Canada and 46,000 workers. Competitors popped up, such as Minnesota-based Best Buy and discount club stores such as Costco. As a result of many failures, Circuit City is no longer in business. Sometime during the 1990s, Circuit City lost its way: 

It dumped sales of popular appliances.
It let a lot of talented management go to its spinoff store chain, CarMax.
It expanded stores until they became too impersonal and too large.
It became merely reactive and not innovative as Best Buy took off.
It had too many stores in bad locations.
It stopped paying commissions to its sales force and then fired 3,400 of its most experienced salespeople in an attempt to save money.
There was a lot of leadership turnover.
Its commercial credit became tight.

The Downfall of Toys R Us — Don’t Blame Amazon!

Founded in April 1948 by Charles Lazarus, an American entrepreneur, Toys R Us became the most well-known and successful international toy retailer. At its peak, Toy R Us was considered a category killer. In 2018, seventy years later, the giant company filed for bankruptcy and closed its stores worldwide.

4 Reasons Amazon’s Fire Phone Was a Flop. 

Amazon has been guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, best employer, and safest place to work. Their name has become synonymous with online shopping and discount shopping and on the forefront for most of their consumers’ online needs.
However, not all endeavors have been successful. In 2014 Amazon released its Amazon Fire Phone. Consumers and analysts were expecting Amazon to follow its familiar playbook of offering a cheap, but good-enough product that could undercut other devices already on the market.  However, the phoned ended up costing the company a loss of over 170 million.

Google Shuts Failed Social Network Google+. 

Google’s primary mission is to provide people around the world with a search engine to find information, learn about topics of interest, and make important decisions. As technology evolves, they claim they will continue to help everyone find the information they’re looking for.
As the years have progressed, Google has evolved to offering many different technological items such as web-based search tools, advertising services, communication and publishing tools, map-related products, statistical tools, business-oriented products, developer tools, security tools, desktop applications, computer products, and cellular devices. In 2011 they even developed their social media platform Google+, which was meant to rival Facebook. The idea was for the platform to be synchronized with all other Google created products and software services for seamless integration. However, things did not go as planned. By 2019 Google decided to pull funding in order to reallocate it to more profitable avenues.

Complete the PowerPoint Presentation template containing a minimum of four slides, discussing your chosen marketing failure.
Save your document as MKT100_LastName_FirstName_Week6_Assignment (example: MKT100_Doe_John_Week6_Assignment).
Submit the completed template by clicking the title to this assignment.
Formatting Requirements
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course outcome associated with this assignment is:

Apply the key principles and concepts of marketing.

I am having a hard time writing this paper. Writers block.Argument EssayYour argument research essay will be driven by the questions you explored in your discussion groups and your critical thinking assignments based on one of the following themes:Closing the gap between College and CareerClosing the gap between military service and civilian careerScience Writing and the Public (Secular Science)Enterprising America and the WorldIf you deeply engage in the lecture content, group discussions, and your critical thinking assignments, you will find that the work for your final portfolio will be a compilation of your efforts throughout the term. With your final portfolio paper, you will share your “answer” to your inquiries throughout the term in an argument essay.Use the template to complete the project:Argumentative Paper Format and Outline Template (Template found in the Module folder.)Your essay must address the following:Be persuasive in purpose, i.e. have an argumentBe directed at a specific audienceHave a thesis statement, which includes a claim and reasonsSupport the thesis through evidence from researchSummarize and respond to counter argumentsDocument sources both within the essay (parenthetical citations) and in an APA formatted References pageWhen you initially read these instructions in Week 1 of this course, this may sound like a lot of work, but you will find that as you move through the term you will engage in critical thinking, researching, and writing about this issue in the weeks leading up to the completion of your research paper. The purpose of this course is to teach you aspects of writing as process. Remember that your task as you move through the term is to take what you have learned and shape it into a specific argument for a persuasive purpose.Purpose: to persuade audience to accept a claim about a debatable issueAudience: specific/narrow group who can make change regarding this issue, e.g. state or local governmentVoice: Third-person (no “you” voice; limited “I” voice for personal stories/examples)Length: 1,800+ words (not including References page)Citations: APA parenthetical/in-text citations throughout and APA References page com Score: 5-20% range.Sources: 8 or more research sources used and cited within the essay (and on the References page)3+ peer-reviewed scholarly articles from the library databases2+ magazine/newspaper/government document/book/eBook sources (or peer-reviewed articles)2+ other credible sources, such as more general websites (may include any of the more credible source types above)1+ personal interviewA Successful Argument Essay*Essay is persuasive, utilized rhetorical devices, demonstrating largely effective logical and persuasive skill.Essay is directed at a specific/narrow audience.Successful focus on topic and stance; thesis is a viable, well-worded opinion (claim + reasons format) leading to focused argument.Thesis and body strongly aligned throughout: flows in an organized manner that matches the thesis “map.”Utilizes topic sentences, transitions, etc. well and paragraph content is focused, purposeful, and smooth.Support is extensive, varied, and sophisticated throughout the paper:Informs audience about the background/context of the issue.Offers strong support for thesis by developing the reasons listed in the thesis.Cites and incorporates evidence from multiples sources for each reason.Employs research from at least 8 credible sources, meeting requirement. Sources are current (published within last five years).Synthesizes research with writer’s own ideas.Source materials are smoothly integrated with successful interpretation/accreditation; avoids “dropped”/”dumped” quotations.Successfully synthesizes opposing points-of-view, i.e. fairly acknowledges and responds to possible counterarguments.Cites paraphrases, summaries, and quotations with APA parenthetical citations.Point-of-view is appropriate and sustained with third-person voice.Language usage, voice, style, and tone are appropriate and effective; insignificant padding, redundancy, and/or overstatement.Errors in surface features largely non-existent; minor errors do not distract from reading.Is double-spaced, alphabetized, and indented as prescribed by APA conventions, uses level headers to separate sections of content for ease of reading.Meets the length requirement of 1,800 or more words.Has a Turnitin.com originality score in the 5-20% range, meaning a relatively small portion of the essay contains direct language from others/outside source, minimally repurposes previous work. Should you need to repurpose prior work from English 101, or another class, please inform your instructor of your intentions to do so.References page included in same document as the essay, as the final page.Contains citations in proper and consistent APA format (7th edition).Is double-spaced, alphabetized, and indented for second and following lines of each entry.Is relatively free of errors in punctuation and mechanics.

Earlier in the semester we discussed the Four waves of modern terrorism. Which of the Four Waves is the Battle of Algiers set? What is the ideology and goals of the Algeria’s National Liberation Front (FLN)? How does this influence the tactics the FLN utilized and the targets they attacked? How does France react to these attacks? Who are the “bad guys” in this movie? Finally, are there any lessons that can be taken from this movie and applied to the threat form terrorism that we face today?
For your “Question/Comment”, answer any question I pose to your initial post, ask a question of comment on the other student’s post on your discussion team. For your “Response Posts” respond to and questions or comments on your initial post from the other students.
I will provide the question that is posed by the instructor and the 3 students in the drop down menu below I will need you to respond to all that are posted.

Utilize proper citation
TITLE: Understanding Terrorism: Challenges, Perspectives, and Issues 7th Edition AUTHOR: Martin, GusPUBLISHER: Sage PublicationsDATE: 2020ISBN: 978-1544375861

Instructor response post
Could you explain why you would consider the Battle of Algiers as set in the New Left wave beside the fact that it takes place in the 1960s?

Student post #1 F
The ideology of the FLN was mainly Islam fundamentalist, as they wanted to impose Islamic principles on society. We see at the beginning of the film as they outlaw prostitution, drugs, and alcohol in their society and enforce it with acts of violence. The group was also extremely anti-colonialist, as they waged a multi-year war with France in order to oust the French from governmental power in Algeria. Based on the ideology and goals of the group, I would argue that the Battle of Algiers is set at the end of the second wave of the four waves of modern terrorism. The second wave was characterized by anticolonialism and lasted between the 1920s and 1960s (Rapport, 2002). I would argue that it fell towards the end of the second wave as it had a religious fundamentalist element associated with it, which is a key characteristic of the following third and fourth waves.
The FLN’s ideology and goals shaped their tactics and targets, as they carried out escalating acts of violence on French police officers and government officials with stabbings, shootings, and bombings. This later escalated to the bombing and killing of dozens of French citizens. As we have seen and discussed elsewhere in the course, they wanted to draw international attention to their grievances with acts of violence and mass killings that had a high killed body count. As such, the majority of their operations remained largely urban, as it allowed them to maximize hit and run tactics. Urban environments gave them not only speed but also locations to hide in after they carried out an attack (Derradji, 2015). France reacted to these acts of violence with escalating force and by placing more invasive security measures on the entire Algerian population. Roadblocks, curfews, and other physical barricades were placed to try to control and monitor people’s movement, at the cost of their convenience.
The portrayed “bad guys” in this movie are the French military and law enforcement. In response to the terrorist attacks, France cracked down with more and more security measures on the Algerian population in order to try and weed out the terrorists. However, the movie does not hesitate in showing the violence the terrorists inflict on French civilians and the military. Civilians are inevitably caught in the crossfire from both sides, and the terrorists do target French civilians with intentional bombings. I think the key takeaway we have from this film is that exhaustive security measures are not the end-all solution to terrorism in a given area. As we saw in the movie, the more security measures the French government put in place, the bolder the terrorist became, and the more sympathetic the general population became to the terrorists’ cause. Instead of relying solely on invasive and brutal security measures and actions, the defenders must also get buy-in from the population that they are trying to protect. In this case, this was obviously very difficult for the French government to do, as they were in control of the area due to their previous colonial expansion era. As such, it would have been very difficult to convince the ruled population that French rule over them was better than their own run government. The issue of relying on security measures and brutal crackdowns was that it drove the general population to support the terrorists’ cause.
References
Derradji, A.-R. (2015). Account of The Algerian Urban Guerrilla Network and Its Role in The FLN’s Campaign during The Battle of Algiers (1956-1958). Alternatives: Turkish Journal of International Relations, 14(2), 39–59.
Rapoport, D. C. (2002). The Four Waves of Rebel Terror and September. Anthropoetics, 8(1).

Develop a 5-7 page implementation plan addressing the various factors critical to the successful deployment of the new or upgraded telehealth technology that was the focus of the previous two assessments.
Introduction
Technology continues to move at an accelerated pace, and the delivery of health care is shifting from office-based environments to the home. For this reason, health care organizations must be at technology’s cutting edge in order to remain competitive in today’s environment. Integrating the daily activities of patients into the health care continuum will improve the quality of care that is provided and enable more holistic care.
This assessment provides an opportunity for you to develop an implementation plan that addresses the various factors critical to the successful deployment of the new or upgraded telehealth technology that was the focus of your previous assessments.
Preparation
Based on the positive reactions and feedback from stakeholders with regard to the proposed telehealth technology, executive leaders have decided to move forward with implementation of this telehealth solution and have asked you to develop the implementation plan.
To prepare for the assessment, you are encouraged to reflect on the factors critical to the successful deployment of the new or upgraded telehealth technology and on how such technology would be implemented in your organization or practice setting. In addition, you are encouraged to become familiar with the Systems Development Life Cycle (SDLC) process for successfully implementing information systems or a change model for technology use that you think best supports your technology implementation ideas. Refer to the suggested readings, supplemented, as desired, by your own research. You may also wish to:

Review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete.
Review the Guiding Questions: Implementation Plan [DOCX], which includes questions to consider and additional guidance on how to successfully complete the assessment.

Note: Remember that you can submit all or a portion of your draft needs assessment summary to Smarthinking Tutoring for feedback before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24-48 hours for receiving feedback.
Requirements
Develop a technology implementation plan that supports the vision for safe, high-quality health care in your organization or practice setting.
Complete the Vila Health: Preparing to Develop an Implementation Plan simulation.
The implementation plan requirements, outlined below, correspond to the grading criteria in the Implementation Plan Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed. The Guiding Questions: Implementation Plan document, linked above, provides additional considerations that may be helpful in completing your assessment. In addition, be sure to note the requirements below for document format and length and for citing supporting evidence.

Assess the adequacy of existing telehealth technology infrastructure in your organization or practice setting.
Assign tasks and responsibilities for deploying the new or upgraded telehealth technology.
Develop an implementation schedule.
Determine staff training requirements and strategies.
Develop a strategy for collaborating with patients and other health care providers.
Develop a post-deployment telehealth technology evaluation and maintenance strategy.
Support assertions, arguments, propositions, and conclusions with relevant and credible evidence.
Write clearly and concisely in a logically coherent and appropriate form and style.

Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 2: Develop a collaborative technology integration strategy.

Assess the adequacy of existing telehealth technology infrastructure in an organization or practice setting.
Assign tasks and responsibilities for deploying a new or upgraded telehealth technology.
Develop an implementation schedule.
Develop a post-deployment telehealth technology evaluation and maintenance strategy.

Competency 3: Develop a strategy for managing technology use that enhances patient care and organizational effectiveness.

Determine staff training requirements and strategies.
Develop a strategy for collaborating with patients and other health care providers.

Competency 5: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with applicable organizational, professional, and scholarly standards.

Support assertions, arguments, propositions, and conclusions with relevant and credible evidence.
Write clearly and concisely in a logically coherent and appropriate form and style.

respond to the following as a peer. 
During my time in the medical field, I have had the opportunity to work alongside surgeons in the OR as well as with interventional radiologists; most of which have all been positive experiences. There have, however, been a few that have not been pleasant to deal with. I have personally witnessed many instances from a small number of surgeons who have resorted to screaming, cursing, making derogatory comments to staff, and even throwing instruments across the OR suite. I agree with Hodge that a large part of the cause may be that physicians perceive their actions permissible towards those of a ‘lower status’ (Hodge Jr., 2020, p. 6), however, I would argue that the root of almost all disruptive behavior stems from stress. While no excuse for some of the poor behavior, I can sympathize with physicians and the amount of stress they may be under during complicated cases such as neuro, CV, or interventional cases. For the benefit of patient care, during times when a physician lashes out at team members, it is important to try and remain calm, professional, and deescalate the situation if possible. I also think that if a team member can recognize their own value and importance in their job role, it helps to keep one calm during a stressful situation.
During the continuing stress of the COVID pandemic, stress is at an all-time high, not only for physicians, but for nursing and ancillary staff as well; many facilities are still operating with limited staff, limited access to basic needs and equipment, are experiencing crisis fatigue, anxiety over a possible second surge, and safety issues in the workplace (Sara Berg, 2020). Some recommendations that may be beneficial to all to reduce stress include, making a mindful transition when leaving work, learning something new, getting proper exercise, eating well, and getting enough sleep (American Association for Physician Leadership, n.d.).
We are currently dealing with a disruptive physician at one of our FSEDs. We have had many verbal complaints about this physician from nursing and radiology staff in the past, but it was difficult to get anyone to put their complaints down in writing. I think often, those who are required to work alongside a disruptive physician are hesitant to make any written complaints about poor behavior out of fear of retaliation, should administrative staff not take the situation seriously. The physician became unruly, screaming obscenities and degrading our staff members in front of patients, and other staff; we even had our night radiologist witness this outburst over the phone. This physician has had a history of this type of behavior, and often views others, even other physicians, as being of a ‘lower status’. Questioning his orders, or suggesting alternatives, such as a CT exam that would provide more beneficial information with lower radiation exposure to the patient, often resulted in an outburst. Most of our staff, while bringing verbal complaints, chose to silently suffer the abuse out of fear of retaliation. A written complaint and full account of the previously stated outburst was finally submitted by a staff member, stating the physician was creating a hostile work environment, unsafe for staff and patients, and ultimately stating that the staff member did not feel safe and would refuse to work with the physician. The written statement was submitted to our director and a variance (ERS) report was made and reviewed by the administration team and head physician of the group. Our CEO personally stated that this type of behavior would not be tolerated and that the physician would no longer be allowed to work at that location. The CEO stated that if and staff members had spoken to or acted in the same manner, they would have been immediately terminated. and while he had no power to fire this physician, he recommended to the head physician that he dismiss him from the group. Shortly after this conversation, the disruptive physician decided to resign from the group.
The typical process would entail bringing the physician in question in front of a committee to review his/her actions and might result in a warning or temporary suspension of privileges. However, since there had been a written complaint of creating a hostile work environment and support from the FSED director and manager and radiology director and manager, this situation was elevated quickly to the administration team’s actions.
Resources:
American Association for Physician Leadership. (n.d.). Stress Management for Physicians | AAPL. Retrieved August 5, 2021, from https://www.physicianleaders.org/resources/wellnes…
Hodge Jr., S. D. (2020). What Can Be Done About A Disruptive Physician? A Legal Analysis. Pace Law Review, 40(1), 126–153.
Sara Berg. (2020, October 29). 5 factors contributing to physician stress during the pandemic. American Medical Association. https://www.ama-assn.org/practice-management/physi…