Please Read The Attached Files.
My Client: United Way https://www.unitedway.org/
United Way has 1,800 local nonprofit fundraising affiliates. And United Way has more than 200,000 fans in Twitter and Facebook, which is sufficient content to be analyzed. Please analyze its social media (Facebook, Twitter, Instagram).

Listening Tools: 

Google Alerts
Brand Mentions (7-day free trial)
Brandwatch
Mention
Board Reader (for message boards)
Tweetdeck (Twitter)
Union Metrics (Instagram)
Google Trends
Note that Facebook is missing

https://shonaliburke.com/social-listening-dashboar…

Attached File Content:
Directions
Your paper should include the following sections. 
1. Executive Summary 

Insert the key learnings from the audit and brief summary of your recommendation in this section. This is similar to the abstract for an academic or research paper. Limit this section to one paragraph. 

2. Client Background 

Provide a brief explanation of your client, its audience(s), its organizational goals, its primary competitor(s), and its communication goals in this section. If it does not have any, note that, and explain why. Include a brief description of how it provides its key services/products to its audiences. Limit this section to no more than four paragraphs. 

3. Audit Method 
In this section, explain the following in no more than two paragraphs: 

What was the scope of the audit?  
What tools did you use? 

4. Online Presence Analysis 
This section should thoroughly answer the following questions in no more than four paragraphs. Provide up to two screenshots that illustrate any of the below: 

What does your client’s overall digital presence look like? Provide as objective a review as possible.  
Evaluate your client’s website (primary website, if it has several): is it up to date? What purpose does, or should, it? Is it fulfilling that purpose? Is it integrated with any microsites?  
How does your client’s overall online presence stack up in comparison to its competitors? 
Review the organization’s search engine results (using a major search engine, such as Google or Bing). Does the first page of results point to its website and social profiles? Does anything negative or inaccurate come up? What happens when you search for the category, rather than the organization by name? What are the results of reverse searches, if any? 

5. Social Footprint Analysis 
Following from the online presence analysis, now present an overview of the client’s social media footprint. Detail the following as you draft this section, which should be no longer than six paragraphs.

What about the client’s social media presence? Give an overview of its social media channels. Include the follower/fan count of each, and also evaluate post frequency, audience interaction with posts, etc. 
Analyze the content that is posted to its primary social media channels: what is the cadence of posts? Do they seem to post too much or too little? How active/responsive are the fans? What sort of content seems to resonate? 
Compare and contrast your client’s social media presence to the same competitor(s) identified in the website evaluation, i.e. the previous section. 

6. Conversation Analysis 
In this section, present a deeper analysis of top-line findings from the previous section, which focuses specifically on relevant online conversation, if any. Use the following questions to respond to and inform this section, which should be limited to six paragraphs. Include up to two screenshots of conversations you have found. 

How much conversation is taking place online about your client?  
Where does it take place (e.g. blogs, forums, Facebook, Twitter, media coverage, etc.)? 
Is your client mentioned in any blogs? Are they relevant? Are the articles/posts favorable to your client or not?  
Is your client mentioned in news articles online? How do these articles and blog posts affect your client’s reputation online?  How/where are these articles being shared and among whom?   
What major themes have emerged about your client? Provide examples verbatim or as screenshots. 
Have any influencers emerged? (i.e. people who are talking about your brand and appear to have a large influence – measured by the number of followers they have, the outlet they write for, etc.). 
Are you able to gauge sentiment (positive/negative/neutral) from evaluating the online conversation around your client? 

7. Opportunities/Recommendations 
This is the final section of your paper, and should be limited to eight paragraphs. Respond to the following questions to inform this section and wrap up your paper: 

What are some key insights and takeaways from the audit? 
Based on the audit, what opportunities exist for your client? What challenges do they need to be aware of and surmount? 
What is your social media recommendation for your client based on the key insights and takeaways from the audit?

Build a slide presentation (PowerPoint preferred) of the hypothetical health promotion plan you developed in the first assessment. Then, implement your health promotion plan by conducting a hypothetical face-to-face educational session addressing the health concern and health goals of your selected group. How would you set goals for the session, evaluate session outcomes, and suggest possible revisions to improve future sessions?
As you begin to prepare this assessment, you are encouraged to complete the Vila Health: Conducting an Effective Educational Session activity. The information gained from completing this activity will help you succeed with the assessment as you consider key issues in conducting an effective educational session for a selected audience. Completing activities is also a way to demonstrate engagement.
Professional Context
Health education is any combination of learning experiences designed to help community individuals, families, and aggregates improve their health by increasing knowledge or influencing attitudes (WHO, n.d.). Education is key to health promotion, disease prevention, and disaster preparedness. The health indicator framework identified in Healthy People 2030 prompts action in health services accessibility, clinical preventive services, environmental quality, injury or violence prevention, maternal, infant, and child health, mental health, nutrition, substance abuse prevention, and tobacco use cessation or prevention.
Nurses provide accurate evidence-based information and education in formal and informal settings. They draw upon evidence-based practice to provide health promotion and disease prevention activities to create social and physical environments conducive to improving and maintaining community health. When provided with the tools to be successful, people demonstrate lifestyle changes (self-care) that promote health and help reduce readmissions. They are better able to tolerate stressors, including environmental changes, and enjoy a better quality of life. In times of crisis, a resilient community is a safer community (Flanders, 2018; Healthy People 2030, n.d.).
References

Flanders, S. A. (2018). Effective patient education: Evidence and common sense. Medsurg Nursing, 27(1), 5558.

U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (n.d.). Healthy People 2030. https://health.gov/healthypeople

Note: This is the second part of a two-part assessment. You must complete Assessment 1 before completing this assessment.
Preparation
For this assessment, you will conclude the clinical learning activity you began in Assessment 1.

You will resume the role of a community nurse tasked with addressing the specific health concern in your community. This time, you will present, via educational outreach, the hypothetical health promotion plan you developed in Assessment 1 to your fictitious audience. In this hypothetical scenario, you will simulate the presentation as though it would be live and face-to-face. You must determine an effective teaching strategy, communicate the plan with professionalism and cultural sensitivity, evaluate the objectives of the plan, revise the plan as applicable, and propose improvement for future educational sessions. To engage your audience, you decide to develop a PowerPoint presentation with voice-over and speaker notes to communicate your plan.
Remember that your first assessment (Assessment 1) MUST be satisfactorily completed to initiate this assessment (Assessment 4).
Please review the assessment scoring guide for more information.
To prepare for the assessment, you are encouraged to complete the Vila Health: Conducting an Effective Educational Session simulation. You may also wish to review the health promotion plan presentation assessment and scoring guide to ensure that you understand all requirements.
Note: Remember that you can submit all, or a portion of, your draft plan to Smarthinking Tutoring for feedback before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24-48 hours for receiving feedback.
Instructions
Complete the following:
Prepare a 10-12 slide PowerPoint presentation with a voice-over and detailed speaker notes that reflects your hypothetical presentation. This presentation is the implementation of the plan you created in Assessment 1. The speaker notes should be well organized. Be sure to include a transcript of the voice-over (please refer to the PowerPoint tutorial). The transcript can be submitted on a separate Word document. 
Simulate the hypothetical face-to-face educational session addressing the health concern and health goals of your selected community individual or group.
Imagine collaborating with the hypothetical participant(s) in setting goals for the session, evaluating session outcomes, and suggesting possible revisions to improve future sessions.

In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below. 
Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure. 
At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done. Please refer to the grading rubric for this assignment.  Your grade will be based on answer quality, logic and organization, and language and writing skills.
Instructions

Download the following:

Week 6 Assignment Sample       [PPTX] to see an example of a completed assignment.
Week 6 Assignment:       Principles and Concepts of Marketing Template [PPTX] to       your computer and Save As, using       the following identifier: LastName_FirstName_Week6_Assignment.

Select one of the      following marketing failures:

The Rise and Fall of       Circuit City [PDF]. Circuit City was the “go       to” place for all our technological needs. Over the years,       Circuit City built itself into 1,520 stores in the United States and       Canada and 46,000 workers. Competitors popped up, such as       Minnesota-based Best Buy and discount club stores such       as Costco. As a result of many failures, Circuit City       is no longer in business. Sometime during the 1990s, Circuit City       lost its way:

It dumped sales of        popular appliances.
It let a lot of        talented management go to its spinoff store chain, CarMax.
It expanded stores        until they became too impersonal and too large.
It became merely        reactive and not innovative as Best Buy took off.
It had too many stores        in bad locations.
It stopped paying        commissions to its sales force and then fired 3,400 of its most        experienced salespeople in an attempt to save money.
There was a lot of        leadership turnover.
Its commercial credit        became tight.

The Downfall of Toys R Us       — Don’t Blame Amazon!

Founded in April 1948        by Charles Lazarus, an American entrepreneur, Toys R Us became the most        well-known and successful international toy retailer. At its peak,        Toy R Us was considered a category killer. In 2018, seventy years later,        the giant company filed for bankruptcy and closed its stores worldwide.

4 Reasons Amazon’s Fire Phone Was a Flop.

Amazon has been guided        by four principles: customer obsession rather than competitor focus,        passion for invention, commitment to operational excellence, and        long-term thinking. Amazon strives to be Earth’s most customer-centric        company, best employer, and safest place to work. Their name has become        synonymous with online shopping and discount shopping and on the        forefront for most of their consumers’ online needs.
However, not all        endeavors have been successful. In 2014 Amazon released its Amazon        Fire Phone. Consumers and analysts were expecting Amazon to follow its        familiar playbook of offering a cheap, but good-enough product that        could undercut other devices already on the market.  However,        the phoned ended up costing the company a loss of over 170 million.

Google Shuts Failed Social Network Google+.
Google’s primary        mission is to provide people around the world with a search engine to        find information, learn about topics of interest, and make important        decisions. As technology evolves, they claim they will continue to help        everyone find the information they’re looking for.
As the years have progressed,        Google has evolved to offering many different technological items such        as web-based search tools, advertising services, communication and        publishing tools, map-related products, statistical tools,        business-oriented products, developer tools, security tools, desktop        applications, computer products, and cellular devices. In 2011 they even        developed their social media platform Google+, which was meant to rival        Facebook. The idea was for the platform to be synchronized with all        other Google created products and software services for seamless        integration. However, things did not go as planned. By 2019 Google        decided to pull funding in order to reallocate it to more        profitable avenues.

All students: You are expected to make significant comments to one case brief every week (except the week that you submit your revised case brief here). Your response should be at least 250 words. A significant comment may include any comparison to your own case brief or assigned video, any pertinent insight from your current employment about how you fulfill the holding, disagreement with the holding with rationale, etc. You will be expected to compare / contrast with current events. You should use relevant legal terms in your analysis.
Post:
Fairchild v. Amundson
Wash App. Lexis 149 (2001)
Facts: In April 1995, Thomas Fairchild the plaintiff participated in a whitewater rafting trip on the Toutle River in the state of Washington. The defendant, Rodney Amundson with Wild Water River Tours (WWRT) guided the rafting trips. Fairchild had previously participated in whitewater rafting trips, and knew that one of the possible dangers of rafting included falling out into the water. He also read brochures of WWRT that describe other dangers of river rafting. The day of the rafting trip, Fairchild and his church group gathered near the river under WWRT supervision, Fairchild was given a wetsuit, helmet, and life vest by WWRT. All of the rafters were required to sign an “Acknowledgement of Risk” form. This form is a waiver which is a contract that the participant or the user of the service agrees to relieve the provider of the duty of ordinary care. WWRT guides then instructed the group on paddling and safety measures. Safety measures included instructions on how to maneuver the raft near logs, rocks, and reversals. They also included instructions on swimming in the event rafters are in the water, pulling a swimmer back into the raft, and escaping from underneath the raft. River rapids are classified on a scale from class I (easiest) to class V (most difficult). The Toutle River has two Class IV rapids, one of which is known as Hollywood Gorge (Gorge). The Gorge also contains a “reversal,” a point in the river subject to strong downward pressure that may cause a raft to overturn. As they approached the Gorge, all the rafts stopped, Amundson and other WWRT guides got out of the rafts and scouted the Gorge. After everyone returned to their rafts and reentered the river, Amundson’s raft successfully navigated through the Gorge just beyond the reversal. Amundson then waited on other rafts. Fairchild’s raft was sucked into the reversal, and all the participants were thrown into the water. Observed from his raft, Amundson immediately paddled into the river’s current to retrieve Fairchild. Amundson and other provided CPR to Fairchild, who had been floating face down in the river, and resuscitated him. Fairchild went to the hospital, where he was treated and released the next day. Fairchild sued, and the trial court granted WWRT’s motion for summary judgment.
Issue: Whether White Water River Tours (WWRT) owed a duty to its customer, Thomas Fairchild, for injuries he suffered during a rafting trip on the Toutle River.
Was Fairchild aware of the inherent risks of whitewater rafting?
What is the value of the assumption of risk agreement?
Holding: Affirm the order granting defendant’s motion of summary agreement
Rationale: Fairchild chose to encounter the risk of being thrown into the water despite having numerous alternatives. He could have chosen to take an easier rafting trip, he could have selected to forgo whitewater rafting as a whole, he also could have chosen to back out once he reached the starting point or when his raft stopped and the guides scouted the Gorge. After all, Fairchild fails to establish a genuine issue of fact as to whether he voluntarily encountered the risk.
Important Information: This case is important because of the assumption of risk which is inherent risk. Primary assumption of risk is when the plaintiff may not not recover from an injury received when the plaintiff voluntarily exposes himself/herself to a known and appreciated danger. Fairchild lost this case because he was aware of this risk he was taking and was held liable for his participation. WWRT provided proper training and equipment. Every participant was required to read and sign the “Acknowledgment of Risk” form which provided details about the risks encountered with rapid rides. Secondary assumption of risk involves a voluntary choice or conduct of the participant to encounter a known or obvious risk created by the negligent conduct of the service provider, or to fail to follow rules or heed warnings set down by the provider. Also the whitewater rafting ride they participated in was nicknamed “fast and furious” which should indicate what type/level ride it is. Fairchild also mentioned he wanted something more advanced since he had been whitewater rafting before. Fairchild should have been more aware of the classification he was selecting and taken it more seriously. 

I will send the requirements + an example below. Also, A pdf which shows an example on how the work should look like. All work should be in Excel. Finally, prepare an Excel spreadsheet to complete all the requirements of the Bronco Corporation Case. You will need to “build” your own Excel spreadsheet since a template is not provided. Be sure to use formulas. Your spreadsheet without formulas will be considered incomplete. Each Bronco frame sells for $150 and requires:5 linear feet of special Oak wood that costs $4.00 per foot Other direct material package (each package includes one Bronco Medallion, a glass face, and a cardboard cutout) that costs $25 each package (bought from an outside supplier)30 minutes of labor hours to build (Labor cost averages $15.00 per hour)Bronco Corp. has the following inventory policies:Ending finished goods inventory should be 25% of next month’s sales.Ending inventory of Oak wood should be 30% of next month’s production need.Ending inventory of other direct material package should be 20% of next month’s production need. (the supply chain for the other direct material packages is quite efficient and therefore, company maintains a smaller inventory of these packages as compared to Oak wood inventory)undefinedAs per the Marketing and Sales department of the Bronco Corp., sales are high in the month of graduation and the month following the graduation during Fall and Spring each year. Therefore, months of December, January, April, and May are considered high demand months. In a November budget meeting of the current year, the Sales Manager provided following estimates of unit sales for the upcoming months (December current year – May next year):undefinedDecember2,000 framesundefinedJanuary1,500 framesundefinedFebruary800 framesundefinedMarch760 framesundefinedApril2,100 framesundefinedMay1,800 framesundefinedVariable manufacturing overhead is incurred at a rate of $12.50 per frame produced. Annual fixed manufacturing overhead is estimated to be $300,000 ($25,000 per month) for expected production of 20,000 frames for the year. Fixed selling and administrative expenses are estimated at $31,000 per month and variable selling and administrative expenses are estimated at $15.00 per unit sold. undefinedOf its sales each month, 80% is collected in the same month and remaining 20% in the month following the sales. undefinedOf the purchase of Oak wood, 60% is paid for during the month of purchase and remaining 40% is paid in the following month. Budgeted Oak wood purchase for December is $34,200. Other direct material package purchases are all paid for in the month of purchase itself. Also, all other operating costs are paid during the month incurred. Monthly fixed manufacturing overhead includes $5,000 in depreciation. During January, Bronco Corp. plans to pay $110,000 for a piece of equipment to replace an old equipment. undefinedBronco had $61,000 cash on hand on January 1. The company has a policy to maintain a monthly minimum cash balance of $50,000. The company may borrow any amount using the credit line provided by their bank to pay for deficits and maintain the minimum required balance of cash. Borrowings or any part of the borrowings may be paid off in the month there is excess cash available (Ignore interest on borrowings). Requirements:Using the information provided above prepare the following budgets for the first quarter (January – March) for Bronco Corporation. Include each month and quarter 1 total for each budget.Sales budgetProduction budgetDirect Materials budgets (Hint: You will need TWO Direct Material Purchases budgets – one for the Oak wood and another for the Direct Material Package.)Direct labor budgetManufacturing Overheads budgetBudgeted Cost of Goods Sold (COGS)Selling and administrative expenses budgetPrepare Bronco’s budgeted income statement for quarter 1. Prepare the following for Bronco for quarter 1:Budgeted cash receipts/collection each month (including quarter 1 total)Budgeted cash payments each month (including quarter 1 total)Cash budget of Bronco for quarter 1. After completing requirements 1-3 above revise the budget spreadsheet to include following changes:Bronco Corp. is contemplating to increase the selling price of the frames by 10% during the high sales months (graduation months) of December- January and April-May. The management of Bronco believes that it would affect unit sales marginally only, thereby, reducing unit sales by 5% in those months. How would these two changes affect the income of Quarter 1? Based on the analysis, should Bronco Corp. increase the price of frames temporarily during those high demand months? Include a short explanation in Excel file itself.(You need to revise your Excel spreadsheet to determine the effect on income statement. If you used your formulas correctly for requirements 1-3, you will not need to make whole lot of changes to your spreadsheet).