The purpose of this assignment is to create marketing communications recommendations for a marketing campaign
There are three steps to this assignment. Review all three steps before you begin.  
Step 1: Refer to the same product/service used for Week    4 assignments.  

The same product/service used for Weeks 4 will be the subject of this assignment.    
 Follow the specific instructions outlined in Steps 2 and 3 below.  

Step 2: Complete each of the following tasks as they relate to your product/service. Note the research and references requirement.  
I. The Marketing Message
Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers. 

Define the Segment. Refer to your Market Segmentation Memo from Week 4.  

Describe the segment you recommended for this client in Week 4. You may refine the segment based on any feedback you have received. Present here the revised or updated segment description.  
Discuss the purpose of your client’s marketing communication with this segment.  
Define the Value Proposition. Refer to the value proposition from your Value Proposition Memo from Week 2.  
Refer to the value proposition you identified for this client in Week 2. Adapt that value proposition to your new segment. You also may refine the value proposition based on any feedback you have received. Present here the new value proposition that you will use to create the message for the new segment. 

Create the message.  

Create and provide here an example message that would be appropriate to resonate with your new market segment for the client’s purpose.  See the “Integrated Marketing Strategies” learning resource. Use words and/or images. 

II. The Marketing Communication Tools  

Choose the tools. You have determined the message. Now, you’ll consider the marketing communication mix. What are the best marketing communications or promotional tools for this message?  
Consider the promotion tools described in the “Tools of Promotion” learning resource. Begin by identifying for yourself which ones are not appropriate and why. Present two tools you recommend for communicating this message to this target segment. Choose and discuss at least two different tools described in the “Tools of Promotion” learning resource. Your choices must reflect the characteristics of your target segment. 

For the two promotional tools you recommended in this section, add additional detail. For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.   

III. Recommendations (Summary and Conclusion) 

The right message and medium for the segment. What is the message and the medium you recommend to reach this new target consumer segment?  
The segment: Summarize the new segment you created. You are reminding the client of the goal. 
The message: Present the message appropriate for the segment. Use words and/or images. 

The promotion tool: Present at least two different promotional tools from the major modes of communication, along with an example for each.  

How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended. 

I’m working on a nursing multi-part question and need an explanation to help me understand better.

Post #1 In 1959 When Madeleine Leininger coined the phrase “nurse-anthropologist’, to define the comparison between nursing and anthropology by inking their philosophical and theoretical similarities, it was a brainstorm idea. (Leininger, 1970). She followed it up with a book focusing on the diverse cultures and subcultures in the world and how that influences health and illness beliefs, values, and practices in order to know how to give adequate nursing care to a culture-specific population. (Leininger, 1991, p. 491) Within each culture you will find a special set of unique values, beliefs, and patters of behaviors within the members that share that culture, within those cultures you will find subcultures who do or do not follow all the values, beliefs, and particular patterns of behaviors in their families or communities. (Nies & McEwen, 2019, p. 600). Culture is one of the social determinants of health in today’s society. Our culture gives us a basis for, trust of the unknown, can a women talk to a man, our religious/faith values, do we believe in industrial health care, do I drive, my food intake and kinds of food, do I talk to my neighbors, do I have friends, alcohol, and tobacco use, do I watch TV or have social media just to name a few. By taking a few minutes and understanding the diverse cultures in your community, you will understand better how to serve that community’s needs, how you approach education, for example. Will you storm the neighborhood with leaflets, talk on local radio shows, go to schools/church’s, will the community be able to get to the local resources available, will they except any help outside their culture at all? Our time and resources are limited, knowing how to best use those resources is vital to the success of community/public health nurses anywhere. Leininger M.M. Nursing and anthropology: two worlds to blend. New York: Wiley; 1970. Leininger M.M. Culture, care, diversity, and universality: a theory of nursing. New York: National League for Nursing Press; 1991. Nies, M. A., & McEwen, M. (2019). Community public health nursing (7th ed.). . Post#2 For nurses to better understand the patient and assess the patient’s needs requires understanding the social determinants of health.” These include, but are not limited to, an understanding of the more complex and less apparent drivers of health such as neighborhood safety, discrimination based on sexual orientation and gender identity, and job security” (Thornton & Persaud, 2018). SDOH has an impact on people’s health, and the goal is to reduce health inequality. Resources help improve the quality of life by having access to healthcare, safe housing, free education, food, and an environment free of toxins. Helpful resources include information about a food bank that produces healthy food or connecting with an agency that offers transportation to and from the doctor’s office at little to no cost. Nurses need to assess the patient’s social factors and advocate SDOH interventions. At my place of employment, BCMA, an EMR tool used, questions the patient’s insecurities. Should a patient admit to homelessness or feel unsafe, the nurse notifies social work during the interview process. The social worker evaluates the patient and helps provide safe housing and food. Reference Thornton, M., & Persaud, S. (2018, November). Preparing Today’s Nurses: Social Determinants of Health and Nursing Education. OJIN, 23(3). 10.3912/OJIN.Vol23No03Man05

Choose just ONE of the questions below and answer it in essay form. At the beginning of your essay, please include the question that you have chosen to answer for this. This essay should cover at least 1 single- spaced typewritten page with a 12 point, Times New Roman font. Essays that are just summaries of the course material will not do well. I want an organized, well-written, and clearly expressed essay led by your thesis position, made by your arguments, and supported by course content as evidence. (no other references except for course content).ESSAY QUESTIONSRead the questions carefully to figure out exactly what I am asking you to answer.Considering all those who could be affected, is it an overall benefit or detriment for the rights of everyone in the country for a court to be able to use the “exclusionary rule” and the “Fruit of the Poisonous Tree doctrine” to exclude illegally obtained evidence?In Lochner v. New York, Justice Peckham disagreed with the viewpoint of the New York State Legislature that a law regulating sanitary conditions and working hours for a bakery legitimately related to the safety or health of a community. Do you think that our Constitutional rights and liberties are better protected if a Court can substitute its policy judgment in place of a competing one made by a Legislature or if a Court restricts itself to deciding whether a law is expressly consistent with the Constitution? (You can use the Lochner case as an example in your essay, but you may use other cases as well.) In Jacobson v. Massachusetts, the Supreme Court required that a state law claiming to regulate public health and safety must be necessary and reasonable for it to survive a valid citizen claim that the law affected their Constitutional rights. However, not every Court uses those two limitations. When a Court does not use them, does it allow the concept of State Police Power to extend the reach of the Tenth Amendment too far? Do you agree with the majority in Kelo v. City of New London that the “public use” requirement from the “Takings” clause of the 5th Amendment can be properly satisfied if the government had a legitimate “public purpose” in using eminent domain to take the private property from one private citizen and give it to a private company to own? Should Copyright be considered as a right with a similarly high level of importance and protection as the fundamental rights expressly recognized in our Amendments rather than as an incentivized privilege that the government only grants for a limited time? One purpose of Trademark law is to protect consumers from confusion as to which company a product or service comes from. Therefore, is it an overall benefit or detriment to consumers when a very well-known brand name for a company or its product/service loses its legal status as a valid Trademark due to a finding of “Genericide” by a court?There are five pairs of words below. The first word is a brand name, and the second word is a product type. The legal strength of each brand name fits into one of the five different categories of the “distinctiveness spectrum” of Trademark. For this question you need to do 2 things: A) Name the spectrum category that you think applies to each brand name, B) Explain why the category that you choose for each name is appropriate based on the legal description of the category and level of protection that category gets.a) “Blanket” hamburgersb) “Sodium Chloride” seasoningc) “Illuminating” lampsd) “Flryzx” watchese) “Atlas” mattresses

Excel #3 is a formative assessment designed to help you prepare a Statement of Cash Flows.
You will be using the data provided in the ExcelProblem_3_DuLang_Template.xlsx worksheet.  Feel free to use the existing worksheet to complete your problem.  If you can’t access the worksheet there is a pdf of the worksheet below.
Requirements:
You are to complete, in good form, a Statement of Cash Flows for DuLang Industries for the Year Ended December 31, 2019, using Excel.
Good form means the statement must use proper headings, titles, and dates. Underlines, dollar signs, and double underlines where appropriate, please.
Use Excel to do the math for you. When you can use either cell references or formulas.  Typing in numbers when you are able to use cell references or formulas will result in a loss of points.
In the worksheet, I have added a “Difference Column” which serves as a starting point for your assignment. 
If you haven’t yet accessed the Statement of Cash Flows Step by Step check it out, it will help enormously in the preparation for this statement.
Statement of Cash Flows Step by Step
Statement of Cash Flows
The five steps used to prepare the statement of cash flows by the indirect method are:

Step 1: Complete the cash flows from operating activities section using net income and adjusting for increases or decreases in current assets (other than cash) and current liabilities. Also, adjust for gains or losses on long-term assets and non-cash expenses such as depreciation expense.
Step 2: Complete the cash flows from investing activities section by reviewing the long-term assets section of the balance sheet.
Step 3: Complete the cash flows from financing activities section by reviewing the long-term liabilities and equity sections of the balance sheet.
Step 4: Compute the net increase or decrease in cash during the year. The change in cash is the key reconciling figure for the statement of cash flows and must match the change in cash reported on the comparative balance sheet.
Step 5: Prepare a separate schedule reporting any non-cash investing and financing activities.

—————————————————————————————————————————-
+- Cash Flows from Operating Activities
+/-Net income or net loss
Adjustments to reconcile net income to net cash provided by operating activities
+ Depreciation/amortization
+/- Gains/losses on sales of long term assets
+/- Increases/Decreases in current assets other than cash
+/- Increases/Decreases in current liabilities
= Net cash provided by (used for) operating activities
+/- Cash Flows from Investing activities
+Cash received from sales of long term assets
-Acquisitions of long term assets
=Net cash provided by (used for) investing activities
+/- Cash flows from Financing activities
+Cash receipts from sale of stock
+/- Cash receipts from sale or cash paid purchase of treasury stock
+Cash receipts from issuance of bonds or notes payable
-Cash payments to retire bonds payable or pay notes payable
-Cash payments of dividends
=Net cash provided by (used for) financing activities
=Net increase (decrease) in cash (total all three activities)
——————————————————————————————————————-
An increase in a current asset other than cash causes a decrease in cash.
A decrease in a current asset other than cash causes an increase in cash.
An increase in a current liability causes an increase in cash.
A decrease in a current liability causes a decrease in cash.

Throughout the course, various principles and content for designing, planning, and managing sport facilities have been reviewed, researched, and addressed. When considering the overall content, the final assignment for the course includes interviewing a sport facilities professional in your local area. This sport facilities manager can be a manager of an aquatic facility, community center, high school sport field’s manager, or any type of sport facility manager that oversees and manages a sport facility. The interview can occur over the phone or in person. In your paper, you will
Conduct the interview over the phone or in person using the 10 questions listed below.
Summarize the questions and the facilities sport manager’s responses.

Include course related content to support the discussion in the responses.
Include a brief introduction on the type of facility, the use and purpose for the facility, whether it is a private or municipal facility, and which segment of the public the facility serves.
On the title page, please include the name of the facility, and the name of the town/city where the facility is located. The name of the facility manager is not required.
Interview Questions:

Which skills and qualification do you consider relevant for a sport facility manager?
What do you think are important factors when designing and planning the construction of a sport facility?
Based on your experience working as a sport facility manager, what are some of the changes or innovations in the planning or design of sporty facilities?

How did the Americans With Disabilities Act impact the design and physical construction of this facility?
How does the Americans With Disabilities Act influence what you do on a day-to-day basis while managing and maintaining the facility?
How important are sound risk management practices in the design, planning, and management of sport facilities?
What advice would you give to a new sport facilities manager with limited experience as a facility manager related to effective risk management practices?
Based on your experience, how can a sport facility manager most effectively prevent legal liability or law-suits as to the events, attendees, and participants in a sport facility?
When considering the funding of sport facilities, where was the funding obtained to construct this facility?
What is the most important factor in managing a safe and public friendly sport facility?
In your paper,
Identify a sport facilities manager in the local community.
Identify the name of the facility and the name of the town/city where the facility is located.

Include a brief introduction on the type, history, use, and purpose of the facility, whether it is a private or municipal facility, and which segment of the public the facility serves.
Conduct an interview with the sport facility manager over the phone or in person.

Summarize the questions and the facilities sport manager’s responses.
Compare the interview responses obtained in the interview to the content outlined in the course related to the specific topic.
Outline a detailed comparison of the interview responses with the course content.
Include a review of the interview responses obtained from the interviewee.
Expand on any responses that you felt were vague or incomplete.
Support your discussion with course content.

Identify the skills and competencies from Week 3 that your interviewee also identified as applicable based on the job description identified in Week 2 and the interview.

Explain how the interviewee applied the skills or competencies.