Week 2 Assignment 2 Advertising – Crossing the LineAdvertisements often come into scrutiny. There are critics who say some ads promote unhealthy products to children or other age groups; cigarettes and alcohol are easy targets for this criticism. Another criticism is using celebrities to endorse products when the celebrity does not even use the product. Some people believe the celebrity must use the product in order to endorse it. Other people believe that freedom of speech and freedom of choice override any such criticisms. Still others believe that people and companies have the right to use whatever means necessary to support the business and drive sales.InstructionsAs a business manager you will need to determine just how far you are willing to go advertising your company, products, and services. Locate and examine two advertisements taken from a current web site, newspaper, or magazine. You may also use a television commercial. Prepare a paper that discusses the following points:Identify the purpose of the advertisements and the target market.Do these advertisements meet what you would consider to be ethical standards in advertising? Is there a point/counterpoint(s)?Is there any legal issue, i.e., with the Federal Trade Commission?Assume you are the senior business manager. Share your viewpoint. Would you pull an advertisement if you feel it crossed an ethical line?Use a minimum of four credible sources with links, which may include this week’s supplemental reading and other sources, to support your findings and conclusions. Please refer to the grading criteria listed below.CriteriaRatingsPtsContent- Identifies the purpose of the advertisement and the target market.- Identifies whether the advertisements meet ethical standards in advertising.- Discusses a point/counterpoint.- Describes any legal issues.- Shares personal viewpoint and whether you would pull the advertisement.80 ptsFull Marks0 ptsNo Marks80 ptsUse of ReferencesArgument is well supported using a minimum of four (4) credible sources to include textbook.10 ptsFull Marks0 ptsNo Marks10 ptsMechanics○ Responses are written at the graduate level with proper punctuation, grammar, and mechanics.○ Follows APA Style.○ Minimum of four pages in length.10 ptsFull Marks0 ptsNo Marks10 ptsTotal Points: 100Reading AssignmentReview these chapters in your textbook for important concepts. Business Ethics: Decision Making for Personal Integrity & Social Responsibility, 4th Edition. NOTE: The Chapter Presentations provide a quick overview of important concepts.Chapter 8: Ethics and MarketingChapter 10: Ethical Decision-Making: Corporate Governance, Accounting, and FinanceMacDonald, C. (2011). What’s Legal Isn’t Always Ethical. http://businessethicsblog.com/2011/12/22/whats-legal-isnt-always-ethical/Marquis, C., Almandoz, J., LaRoe, K., & Replogle, J. (2014). Can an “Ethical” Bank Support Guns and Fracking? https://hbr.org/2014/04/can-an-ethical-bank-support-guns-and-fracking/ar/1Michaelson, C. (2013). Is It Legal? Yes. Ethical? Perhaps. Underhanded? Definitely. http://www.huffingtonpost.com/christopher-michaelson-phd/michael-chang-underhand-serve_b_3768181.html?Rhee, J. and Valente, A. (2015). Why Customer Service Representatives Might Be Deliberately Making Your Experience Worse. http://abcnews.go.com/Business/customer-service-representatives-deliberately-making-experience-worse/story?id=29926935Divinski, P. (2008). How is advertising influenced by ethics? http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/index.html?eref=rss_latestDubois, D. (2015). Does Social Class Impel Bad Behaviour? http://knowledge.insead.edu/ethics/does-social-class-impel-bad-behaviour-3774Weinstein, B. (2007). If It’s Legal, It’s Ethical?? Right? http://www.bloomberg.com/bw/stories/2007-10-15/if-its-legal-its-ethical-right-businessweek-business-news-stock-market-and-financial-adviceReviewing the following articles will prove helpful:The following materials are not required reading but are recommended:References must have linksHartman, L. P., DesJardins, J., & MacDonald, C. (2018). Business ethics: decision making for personal integrity & social responsibility (4th ed.). McGraw-Hill Education.

Final Project (Persuasive Speech“Leaders in Times of Crisis –What would I Do as a Leader during a crisis situation”). This is the end-of-the-course individual project that will aim at showcasing your leadership skills in times of crisis.A crisis is the single most difficult challenge for anyone. No one is ever ready for the unexpected, especially when it comes in the form of a virus that takes the entire world by storm.Most of us have been confused and scared. In crisis situations, we often rely on leaders as a source of strength, hope and direction. That is why leading in crisis can be particularly challenging , as leaders have to demonstrate extraordinary forethought and competence (e.g., skills approach), compassion and care (e.g., servant leadership), a clear direction despite an unprecedented situation (e.g., transformational leadership) or an ability to look inward, reflecting on what needs to be done and inspiring others to join in(e.g., charismatic leadership).How would you lead in a situation of crisis? Which leadership style(s) would you rely on and which decisions would you make? For this final project, “take” a role of a leader (e.g., U.S. President, a company’s CEO, a state’s governor, a team manager etc.) and make a persuasive speech to your respective audience (U.S. people, employees and customers, state residents, group members etc.) to address the crisis situation. If you are currently a leader (a director, manager etc.), you can use your current role and environment as the context for this project. Your speech should not only focus on the description of the severity of the crisis and its effects on your organization/people but (most importantly) on the actions you encourage everyone to take to have the best possible outcome. Examples of crisis situations(different levels of severity):COVID-19 pandemic, winter storm and its effects on the company, cybersecurity breach, employee misconduct, discrimination, product recall, safety violations, etc.). Here are some steps that will help you prepare your speech.1.Decide on a specific leadership role you would like to take (e.g., U.S. President , a CEA, a restaurant’s owner, etc.)and your audience to whom you will address your speech as the content of your speech would vary based on your audience. 2.Start with a brief description of the crisis situation. The best approach would include a mix of factual information and current and projected consequences for your institution/people. 3.As a leader, take a position on the issue and defend your decision in light of your leadership philosophy. Prepare a persuasive speech in which you would need to a) propose 1-3waysof addressing the issue, and b) justify the choice of your solutions. In your suggestions/speech follow a specific leadership style (or a combination of them). Make sure you very well understand the selected styles and employ characteristics/strategies associated with those styles in your speech (e.g., if you rely on transformational leadership make sure you very well communicate the ways how you encourage, inspire and motivate employees to innovate and create change etc.).Adhere to the style(s) that connects best with you (who you are as a leader or who you are aspired to be) as well as with the situation. You do not need to explain why you selected a particular style(s) but you will need to make sure the style would be recognizable from your speech/proposed actions.4.Record a 5-10 minute video of your speech [videos that exceed 10 minutes will result in loss of points]. Use visual aids of your choice (power point, videos, graphics, etc.). Be as creative as you can. Use motivational techniques that will help you convince others in your 5 rightness. The main goal of your speech is to be persuasive and convince the audience that the problem you selected is critical and warrants immediate attention and your proposal is the right one to implement. The main goal of this project is to apply the leadership theories learned in class to practice effective leadership skills to be able to influence others, utilizing your social capital, expertise and ability to grasp the entirety of the complex situation.

Evaluation of the articles (i.e., the review of the sources or body of the lit review), showing how you will synthesize (Links to an external site.) the pre-existing research into your own article, and a critical analysis on what you have learned from your research thus far. Be sure to provide concrete examples from your sources. A few helpful guiding questions that you can keep in mind as you are writing the review:What approaches or methodologies (Links to an external site.) have been used?What weaknesses, biases, OR gaps exist in the research?Who has written on the topic?What, if any, schools of thought (research trends (Links to an external site.)) have developed?2. A conclusion, where you summarize what you have found in the research regarding your topic, and what areas you have found that need further study. Briefly explain how your research relates to the pre-existing research you have found. Here are the 4 articles I want you to relate to, 1. https://academic.oup.com/ajcn/article/89/2/693S/45…, 2. https://www.aafp.org/afp/2017/0915/p384.html, 3. https://basicandappliedzoology.springeropen.com/ar…, 4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC32576…Also make sure that you use in text citations for every one of the 4 articles ——————————Here are some examples of how the questions from the evaluation section are answered in the sample literature review from Unit 2. (Links to an external site.)One of the questions above is “What approaches or methodologies (Links to an external site.) have been used?” That question is answered in the Methods section on the first page. That section is how those authors discuss the methodologies/methods or how they have conducted their research so far. Like those authors, you all have been using PubMed, so consider imitating the structure of that section, as suggested in my presentation in Unit 2. Another question is “What weaknesses, biases, OR gaps exist in the research?” On page 383, in the paragraph right before the conclusion, the authors address a bias (Links to an external site.) in the research, stating, “With most of the evaluated studies, it is possible that bias occurred.” The authors then provide an example of the bias: “For example, physicians were more likely to provide IMB services to children with existing early childhood caries (ECC) or those considered at high risk for ECC (Quinonez, Kranz, Long, & Rozier, 2014; White, 2012). Selection bias can be eliminated if the population is sampled properly, and if accurate data on exposure and outcome are collected to define a measure of association. Also, investigator bias likely occurred during data collection and analysis when all interviews were conducted in-person, via telephone, and using English. Because of this, such subjects are likely to generate the desired result.”Another question is “Who has written on the topic?” This question is answered throughout all of the literature review by referring to the sources/authors that they have found. The sources that you have found for the preliminary bibliography (if they are credible and relevant to your topic) are some of the people who have written about the topic, so by paraphrasing (Links to an external site.) and citing these sources throughout your literature review, you are answering that question. The last question is “What, if any, schools of thought (research trends (Links to an external site.)) have developed?” Again, this question is answered in multiple places in the sample literature review. They are normally based on survey results found in one or more sources. Here’s an example from page 381: “Based on the results from the National Health Interview Survey (2008), the utilization rate for the elderly decreased from 73.1% in 1997 to 69.6% in 2010 and remained unchanged from 2000 to 2007 (Wall, Vujicic, & Nasseh, 2012).” Here’s another example from page 381: “Reports of dental visits show that 19.9% of children with private dental insurance did not have a preventive visit in the previous year and that 24.3% of children enrolled in public dental insurance had not had a preventive visit (Askelson et al., 2015; Wall, Vujicic, & Nasseh, 2012).”

As part of this week’s work, we will begin our Global Village exercise. You will have the opportunity, this week, to begin study about the member of the Global Village whom you will be assigned to represent. The concept of the Global Village is as follows: If the entire world were represented by a global village of 100 people, what would that village look like? Some estimates suggest that about 20 of the people would live in China; 13 would live in Africa; and about 5 would live in the United States. About 13 would be malnourished, and about 15 would live on the equivalent of U.S. $1.00 per day or less. We will replicate, to the extent possibly, the Global Village in our class. Fortunately or unfortunately, we don’t have 100 people in our class. However, we have adapted a list of 34 people, each of whom represents 1/34th of the world’s population. Your instructor will assign to you one of those people, and will represent them in this week’s class discussions. You will report about your subject’s life circumstances in this week’s Discussion. Furthermore, the research you do to support your Discussion post will serve as the basis for your Human Rights Reflection paper. The Policy Brief is the major assignment for the class, but the Human Rights Reflection paper is also a significant course assignment. For now, look for a message from your instructor about your subject assignment. Then, use the information provided to conduct a web-based search for information about what the life circumstances of someone situated similarly to your client would be like. Utilize the latitude and longitude to learn exactly where your subject lives. You could even try to use Google Earth to take a look at the region. Here are some kinds of information you might try to learn about your subject: Name (identify a name common in your subject’s context) City and country of residence (you know the country – use latitude and longitude to look up closest cities) Ethnicity Religion / beliefs associated with religion. Also clothing / nature of dress. Does this subject face religious persecution? Diet / food access / access to clean water. Does your subject have adequate food and clean water?Education. How much education can your subject expect to have access to? What can be known about the quality and cost of that education? Shelter / what home is like / access to running water and hot water / access to electricity. Also whether the subject lives with immediate family only or extended family and how decisions are made within the family. Does your subject have safe shelter? Life expectancy. Also, if adult, number of children the person will likely have Language Annual income in US dollars Occupation and age when work started Nature of communication with others Nature of transportation used, also whether the person can travel independently Access to healthcare Population density and pollution Potential impact of climate change on the person’s environment Websites that might prove helpful: State.gov – Countries & Areas CIA World FactbookNational Geographic Travel (use search function) UN News World Bank Open Data I was assigned this:RussiaundefinedFemaleundefined25undefinedRural60 N x 60 EWrite a summary of the human rights research you have done about your subject. Post requirements: Your post must be at least 300 words. Because you very likely will not be able to find peer reviewed, empirical literature to support you in this assignment, you can use web-based sources not typically used in academic assignments. However, be discerning in your search: 1) select the most reputable websites you can find. Human Rights Watch is probably more dependable than a blog 2) search for consensus. If you see a claim made on a governmental website (for instance, if a country asserts it supports freedom of religion), but you have some suspicion that this claim may be false, continue to search to determine if other websites support or dispute this claim. Do keep track of and present your sources, so others can verify your findings if need be. Discussion posts do not require a cover page. Discussion posts are due on Thursdays by 11:59 p.m. Central time.

Read the instructions carefully. Write TWO answers to the following questions, one essay per answer. For the first essay, answer EITHER question 1 or 2, NOT BOTH. Everyone will write on question 3 for their second essay. Each essay should be a minimum of 500 words long. They are due by Wednesday, May 12, 3:00pm PDT. You should only use the assigned course materials (videos and texts), your notes and thoughts on lecture and discussion. No outside sources are required or permitted. Essays that attempt to pass off material from websites or any other non-sanctioned source (that is, anything besides your notes from lecture, discussion, and the course materials) will be subject to discipline as instances of academic dishonesty. In practice, this means you will receive a 0 on the exam and your exam will be referred to the Judicial Procedures Office for further academic sanctions. Receiving a 0 on any exam virtually guarantees failure in the course. Late exams are subject to a full letter grade penalty per day late. For your first essay, answer EITHER question 1 or 2, NOT BOTH.1. Consider the following statement: “Moonlight is about the construction of a toxic American male.” Do you agree? Refer to at least one other piece of assigned material from the course in your answer. Note, you can agree, disagree, or take a position of mixed agreement and disagreement. 2. Both Moonlight and Percival Everett’s story offer examples of young men appropriating things from the culture around them to help make their way in the world. To what extent do these two examples offer positive models for how to be a man in modern America?For your second essay, answer the following question:3. Chaplin’s film Modern Times is often discussed in terms of its relationship to labor. How might you use the film to discuss issues of masculinity that we have taken up in the last portion of the course? (I’m asking the question this way to give you the broadest possible latitude and greatest freedom to think about how to answer the question.) Your answer should focus on the relationship of the tramp to the other characters and circumstances he encounters in the film.Grading Rubric:F = Failure to turn in exam / turn in an essay with plagiarized elements / turn in something that is an obvious evasion of any effort to engage with the readings or ideas in the course to this pointD = Exam consists of essays well short of the length requirement. It shows little to no familiarity with the lectures for the course and a bare understanding of the texts for the course to this point.C = Exam consists of essays that are close to the minimum length requirement. It shows some familiarity with lectures for the course and a better than minimal understanding of key issues in the course to this point. It may be confused about key elements of plot in the texts and may betray a sometimes shaky grasp of basic concepts discussed so far in the course. B = Exam consists of essays that exceed the minimum length requirement. They demonstrate a solid understanding of the ideas discussed in lectures and show an ability to apply those ideas to the texts. They go beyond a bare familiarity with the texts, showing a real level of engagement and mastery of textual detail in answering the questions.A = Exam consists of essays that exceed the minimum length requirement. They show complete mastery of the ideas discussed in lecture and the texts. They are detailed and persuasive in their mastery of detail and their ability to make insightful arguments linking texts to concepts in the course.Please note, the exam is graded on content, not form. I’d prefer you to write clear, grammatical prose, but I am focused on the content. While I don’t insist on your using quotes from the texts, the fact that you have all weekend and more to write the exam and you have the texts and films and videos at your fingertips suggests that good essays are going to refer in detail to the course materials, if not quote them outright. Counterarguments are not required, but they are encouraged as useful ways to add depth and nuance to your answers. If you have any questions, feel free to drop me an email. Good luck!PreviousNext