solved INSTRUCTIONS:Disciplined Entrepreneurship:24 Steps to a Successful Startup / Read pages

INSTRUCTIONS:Disciplined Entrepreneurship:24 Steps to a Successful Startup / Read pages 69 to 101.Disciplined Entrepreneurship Workbook / Read pages 65 to 93.Assignment Description:This assignment requires you to carry out market research to identify potential business opportunities in areas of interest to you.Ultimately, I hope this helps students to choose a startup business project to develop with a team.Important Topics, Questions, Concepts, and Terms:Spotting Business OpportunitiesMarket Assessment and SegmentationThe concept of a feasibility studyTotal Addressable Market (TAM)LEARNING OBJECTIVESStudents will develop an understanding of how to evaluate market potential and to assess the value of a market niche.Students will become familiar with the typical elements of a business feasibility study.Students will make use of the concept Total Addressable Market (TAM) in analyzing and studying markets.Date Completed:Student Name:Student ID Number:Assignment 2 QuestionsNOTE:When you finish answering the questions below, upload this page (without the “Note” you are reading right now) into the Canvas LMS.Please include the date you finished the assignment, your name, and your Student ID Number.An example can be seen above, in what will be the left, top corner of your homework document.Question 1:Carry out research on one to three market niches and address the following issues:Identify a problem that exists for consumers or users in the business sectors you research.Specify the size of the Total Addressable Market (TAM) in the business sector or sectors that you research?What are your preliminary thoughts or ideas for a solution to the problem(s) faced by consumers or users in the business sectors you have studied?Question 2:Describe the general process of evaluating new business opportunities.In your opinion, what are some of the most important considerations that need to be addressed?Question 3:What is a feasibility study and why is it important for entrepreneurs to be familiar with this concept?When doing your write-up, it is important for you to cite any references you use in your research or those you make use of in supporting ideas for a business solution to one or more market problems that currently exist.REFERENCESundefined“How to Get Startup Ideas,” by Jared Friedman, Y-Combinator, 11/2/20.“These are the Four Questions Y-Combinator Uses to Identify the Next Unicorn,” By Michael J. Coren, Quartz, 2/18/17.“Entrepreneurship 1:Introduction, Identifying Ideas and Business Opportunities,” SlideShare, 8/4/11.“Conducting a Feasibility Analysis,” OpenStax, Rice University, Houston, Texas.“Idea Assessment and Business Development Process,”Iowa State University, October 2009.undefinedhttps://www.ycombinator.com/library/8g-how-to-get-startup-ideasundefinedhttps://qz.com/913913/these-are-the-four-questions-y-combinator-uses-to-identify-the-next-unicorn/undefinedhttps://www.slideshare.net/bleongcw/entrepreneurship-1-introduction-identifying-ides-business-opportunitiesundefinedhttps://openstax.org/books/entrepreneurship/pages/11-3-conducting-a-feasibility-analysisundefinedhttps://www.extension.iastate.edu/agdm/wholefarm/html/c5-02.html

solved Discussion Forum 2 Instructions This course utilizes the Post-First feature

Discussion Forum 2 Instructions This course utilizes the Post-First feature in all Discussion Board Forums. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial. Assignment In Module/Week 8, you will write a 300–350-word Visual Analysis (Part I) and a 200–250-word response to a classmate’s thread (Part II). Please note the word count does not include citations. A. Visual Analysis (300-350 words) 1. Watch the video: Purdue OWL: Visual Rhetoric. Copy and Paste into your browser: https://youtu.be/-vJvivIzkDg 2. Review the visual below. https://secure.humanesociety.org/site/SPageServer?pagename=splash&s_src=ad_bing_branded_humane_society_humane%20society&msclkid=64505d1c92be15e2f41c03f1bf114c32&utm_source=bing&utm_medium=cpc&utm_campaign=Humane%20Society%20-%20Branded&utm_term=humane%20society&utm_content=The%20Humane%20Society 4.Analyze the effectiveness of the visual argument presented in the visual in a 300-350 word response containing the following information: Based on what you have learned about rhetoric this term: Describe the Rhetorical Situation of the visual (purpose, audience, context). How do the visual elements persuade the viewer to think or act in a certain way? Give specific examples of visual elements in the visual.Are the elements effective considering the Rhetorical Situation you have identified? Explain. Are there ways that the visual elements could be presented differently for a better result? What aspects of the visual are most effective? Explain. Is the visual using pathos, ethos, or logos? Explain. Complete your analysis with a summary of the effectiveness of the visual argument presented in the visual. Cite the visual according to your documentation style (APA, MLA, or Turabian). Write MLA, APA, or Turabian in the title of your thread as follows: Title–Citation style (e.g., “Silence the Violence: A Visual Rhetorical Analysis – APA”). Review the Discussion Board Forum Grading Rubric before submitting. Part II: Reply to Classmate (200-250 words) Reply to a classmate’s post with a 200-250 word response containing the following information: Reply to your classmate’s analysis of the visual. Address specific points regarding your classmate’s content related to the OWL video and textbook comparisons of the models of argument. Use the principles of argument either to rebut or to support your classmate’s ideas. Statements such as, “I like what you said” or “I disagree with your comment,” do not count as replies. You must explain why you liked or disliked the thread by adding additional thoughts or ideas if you agreed with the author or by providing alternative ideas or thoughts when you disagree. Keep in mind that, regardless of whether you agree or disagree with your classmates’ opinions, you must be respectful and courteous in every interaction. For more on proper discussion, consult the netiquette policy found in the Student Expectations link of this course. Review the Discussion Board Forum Grading Rubric before submitting.

solved In this assignment, you are to critically read and evaluate

In this assignment, you are to critically read and evaluate a scholarly article’s strengths, weaknesses, and contributions to the study field. Learning how to critique a journal article has several benefits, including preparing you for publishing in the future and keeping you current on the literature in your field of study. The practical application is developing the ability to look at research within your organization and industry with a knowledgeable, critical eye.
The University of the Cumberlands (UC) Library subscribes to many journals and provides you access to appropriate collections to support this assignment. Using the UC Library, locate and review the following peer-reviewed articles:
De Meulenaere, K., De Winne, S., Marescaux, E., & Vanormelingen, S. (2021). The role of firm size and knowledge intensity in the performance effects of collective turnover. Journal of Management, 47(4), 993-1023.
Weller, I., Süß, J., Evanschitzky, H., & von Wangenheim, F. (2020). Transformational leadership, high-performance work system consensus, and customer satisfaction. Journal of Management, 46(8), 1469-1497.
Gupta, V. K., Mortal, S. C., Silveri, S., Sun, M., & Turban, D. B. (2020). You’re fired! Gender disparities in CEO dismissal. Journal of Management, 46(4), 560-582.
Marshall, D. R., Davis, W. D., Dibrell, C., & Ammeter, A. P. (2019). Learning off the job: Examining part-time entrepreneurs as innovative employees. Journal of Management, 45(8), 3091-3113.
Paterson, T. A., & Huang, L. (2019). Am I expected to be ethical? A role-definition perspective of ethical leadership and unethical behavior. Journal of Management, 45(7), 2837-2860.
Pak, J., & Kim, S. (2018). Team manager’s implementation, high performance work systems intensity, and performance: a multilevel investigation. Journal of Management, 44(7), 2690-2715.
Following your review, choose one article from this list; critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide:
Cover page

The cover page will include:

Articles Title and Author (s)
Name of Journal (s)
Date of publication
Your name

Executive Summary

Summarize the significant aspects of the entire article, including:

The overall purpose and general area of study of the article.
The specific problem being addressed in the study.
The main findings of the article.

Literature Review

Briefly summarize the overall themes presented in the Literature Review.

Was the literature review applicable to the study, current and thorough?
Were there gaps in the literature review?

Data Analysis

Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
Did the data analysis prove or disprove the research questions? Explain.

Results/Conclusion

In this section, you will address the following:

Describe the article’s relevance to the field of knowledge.
Outline the strengths and weaknesses of the article. Be specific.
Based on the article, what future research do you think needs to be accomplished in this area?
What are your key points and takeaways after analyzing the article?

solved A essay about Sugar In School Breakfasts: A School District’s

A essay about Sugar In School Breakfasts: A School District’s Perspective:  It takes 5-7 business days for a Touchstone to be graded once it’s been submitted.
Touchstones are projects that illustrate your comprehension of the course material, help you refine skills, and demonstrate application of knowledge. You can work on a Touchstone anytime, but you can’t submit it until you have completed the unit’s Challenges. Once you’ve submitted a Touchstone, it will be graded and counted toward your final course score.
Touchstone 1.1: Engage with a Work of Research
ASSIGNMENT: For this essay, you will select one of the articles provided below and engage in a 2-3 page summary and response dialogue with the source. This will involve providing a detailed summary of the source’s argument and responding to that argument with your position based on the information provided in the source.
In order to foster learning and growth, all essays you submit must be newly written specifically for this course. Any recycled work will be sent back with a 0, and you will be given one attempt to redo the Touchstone.
Article Option 1: “The Recess Debate: A Disjuncture between Educational Policy and Scientific Research”
Article Option 2: “Sugar in School Breakfasts: A School District’s Perspective”
Sample Touchstone
A. Assignment Guidelines
DIRECTIONS: Refer to the list below throughout the writing process. Do not submit your Touchstone until it meets these guidelines.
1. Article Summary
? Have you communicated the source’s purpose?? Have you included all of the source’s main points?? Have you restated the source’s argument in your own words?
2. Article Response
? Have you provided your perspective on the source’s argument?? Have you used specific examples from the source to illustrate why you either agree or disagree with the argument?
3. Reflection
? Have you answered all reflection questions thoughtfully and included insights, observations, and/or examples in all responses?
? Are your answers included on a separate page below the main assignment?
B. Reflection Questions
DIRECTIONS: Below your assignment, include answers to all of the following reflection questions.

What ideas originally came to mind when you first read through the article? Did your initial response to the article change after reading it for a second time? (3-4 sentences)
How does paying attention to the way you respond to a source help you formulate your stance on a topic? (2-3 sentences)

Additional Resources
The following resources will be helpful to you as you work on this assignment:

Purdue Online Writing Lab’s APA Formatting and Style Guide

This site includes a comprehensive overview of APA style, as well as individual pages with guidelines for specific citation types.

Frequently Asked Questions About APA Style

This page on the official APA website addresses common questions related to APA formatting. The “References,” “Punctuation,” and “Grammar and Writing Style” sections will be the most useful to your work in this course.

APA Style: Quick Answers—References

This page on the official APA Style website provides numerous examples of reference list formatting for various source types.

solved I’m working on a business law discussion question and need

I’m working on a business law discussion question and need an explanation and answer to help me learn.

Tooter’s and ADR Tooters Restaurant used an alternative dispute resolution program. Employees of Tooters had to sign an “agreement to arbitrate employment-related disputes” to be eligible for raises, transfers, and promotions. Under the agreement, both Tooters and the employee agreed to resolve all disputes arising out of employment, including “any claim of discrimination, sexual harassment, retaliation, or wrongful discharge, whether arising under federal or state law,” through arbitration.In a separate policy document not shared with employees until after they had signed the agreement, Tooters set forth the rules and procedures of its arbitration program:The employee had to provide notice of the specifics of the claim, but Tooters did not need to file any type of response to these specifics or notify the employee of what kinds of defenses the company planned to raise.Only the employee had to provide a list of all facts or witnesses and a brief summary of the facts known to each.While the employee and Tooters could each choose an arbitrator from a list, and the two arbitrators chosen would then select a third to create the arbitration panel that would hear the dispute, Tooters alone selected the arbitrators that were put on the list.Only Tooters had the right to widen the scope of arbitration to include award any matter, whereas the employee was limited to the matters raised in his or her notice.Only Tooters had the right to record the arbitration.Only Tooters could cancel the agreement to arbitrate or change the arbitration rules.Samantha Phillips had worked as a bartender at the Tooters restaurant for about five years before Tooters adopted its arbitration policy. Samantha was given a copy of the agreement to arbitrate to review for five days and then sign. Approximately two years later, a Tooters official grabbed and slapped her buttocks. After appealing to her manager for help and being told to “let it go,” she quit her job. When she threatened to file a lawsuit for sexual harassment, Tooters filed an action in federal district court to compel arbitration of Phillip’s claims.Should Samantha be forced to settle her claim through arbitration? Why?Assume your company’s arbitration policy was exactly like Tooters’. Name one aspect would you retain, and which one might you change? Why? Be specific.It is acceptable to use the Power Point slides for the required text reference.In October, 2019, California companies can no longer require employees to sign an agreement forcing harassment, discrimination and wage claims into arbitration as a condition of employment instead of being able to sue.California’s legislation was careful not to conflict with the Federal Arbitration Act and U.S. Supreme Court case law that allows companies to enforce mandatory arbitration agreements. The new state law says it’s illegal to require mandatory arbitration as a condition for employment, but doesn’t invalidate existing agreements. It also protects employees from retaliation and allows them to go to the state Labor Commissioner’s Office.

solved Assignment 2: Situation AnalysisIn this assignment, you will create an

Assignment 2: Situation AnalysisIn this assignment, you will create an original Situation Analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.InstructionsDownload the Assignment 2: Situation Analysis Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week10_Assignment. Select one company/brand from the four choices below:Mini CooperClever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs.MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people. Samsung”Inspire the World, Create the Future.”The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.Samsung Electronics will welcome new challenges and opportunities with joy. Dairy QueenMission: To create positive memories for all who touch DQ.Vision: DQ—the world’s quick service restaurant. AxeMission:We’ve all been there. Been told that “a real man” wouldn’t do that or to “man up.” YAWN. The fact is that over half of us have been told that “real men” have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you!We linked up with Ditch the Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we’ve supported 1,582,079 young people through some pretty tough times and we ain’t stopping there.Use this information as well as your own knowledge and research, to complete the Situation Analysis template. Additional research should include the use of the company’s website, the course textbook, and other online sources. Note: Do your own assessment on the business, do not go to the company website and copy their analysis.Submit the completed template via the Assignment 2 submission link.Formatting RequirementsThis course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left hand menu of your course. Check with your professor for any additional instructions.The specific course outcome associated with this assignment is:Complete a situation analysis for a company. (Remember you are doing your own assessment on the business, do not go to the company website and copy their analysis. You need to do your own assessment on the business you select.)

solved Professional Development Series Evaluation DescriptionThe purpose of educational evaluation i

Professional Development Series Evaluation DescriptionThe purpose of educational evaluation is to assess learning, to provide feedback to participants, and to provide data that educators can use to improve instruction. Evaluation is only as reliable as the data collection methods you use to conduct it. Create an evaluation blueprint that reveals how you will measure the impact of your professional development series in relation to your session objectives.If you have been working on a team, you may continue to work with that team. If on a team, don’t just divide the work; work together on all parts. Otherwise, you will finish the course only partially skilled and informed. Submit one document per team with all names on it.Purpose To develop the following National Commission for Health Education Credentialing (NCHEC) 2020 areas of responsibility and competency: Area IV. Evaluation and ResearchTo develop the following SOPHE 2019 Health Education Teacher Preparation Standards:Standard 5: EvaluationProcedures Create an assessment blueprint that reveals how you will measure participants’ achievement of the learning objectives. Depending on whether the objective is low-level (knowledge, comprehension), mid-level (application), or high-level (analysis, evaluation, creation), the complexity of your assessment will vary. Use this document for ideas. If the objectives relate to valuing or awareness, use this website.Copy the template below. The examples reveal what work is expected. Your data collection method descriptions should reveal a direct connection to the learning objective being measured, be written in complete sentences, and consist of an observable task.undefinedParticipant Learning ObjectivesSession #Data Collection Method DescriptionsEx. Participants will be able to explain the role of connectedness in students’ mental health.3Participants will draw a diagram that reveals the various ways that connectedness contributes positively to mental health.Ex. Participants will explain the importance of the WSCC model element Community Engagement.1Participants will explain the importance of the WSCC model element Community Engagement in a role play staged like a department meeting.Ex. Participants will be able to name the WSCC model elements.1Participants will answer a fill-in-the blank quiz question that reveals the correct answer.Ex. Participants demonstrate the belief that the WSCC model is a practical, reliable approach to school health.5Participants will indicate their value for the WSCC model on a rating scale question on the end-of-series survey.Insert as many rows as you have objectives.undefinedAssignment Submission DirectionsRemove my directions. Your work should look professional. Include your name(s) at the top.Use Arial, Time New Roman, or a similar font style; use 10, 11, or 12-point fontDouble or single-spaced is fine.Cite all sources using APA format. Not sure how to do that? OWL: In-Text Citation GuideOWL: Reference List RulesSave your file as a .doc, .docx, .rtf, or .pdf. Other formats cannot be opened in D2L. Submit to the appropriate D2L Assignments folder. Emailed assignments are not accepted. Grading CriteriaSee D2L Rubric

solved Part IundefinedDiscussion Question:undefinedAn ongoing challenge for advanced practice regist

Part IundefinedDiscussion Question:undefinedAn ongoing challenge for advanced practice registered nurses (APRNs) has been changing state legislation that allow APRNs to practice to the fullest extent to which they were academically prepared. For this discussion question, contact the Board of Nursing (BON) in your state or access your BON online. Examine laws that govern APRNs in your state. Consider the following: do APRNs in your state have prescriptive authority; is there legislation in place that allows them to practice autonomously; and finally, if a bill has been passed and adopted, which legislator introduced the bill and who were the strongest advocates for the bill? Then post an initial response that addresses the following:undefinedExplain how the lack of autonomy for APRNs impact patients in rural populations? As a health care professional in an advocacy role, what resources could you utilize to guide you in changing policies that impact APRNS in your state? Include in your discussion the type of stakeholders and collaborative partners you would seek to guide or assist you on this cause.undefinedPart IIundefinedAssignment:undefinedPopulation Health AdvocacyundefinedHuman trafficking, extreme poverty, preventable diseases, the opioid crisis and the lack of adequate low-income housing are a few current societal concerns worthy of social change. Nurses and healthcare leaders are in a good position to shape and influence health care policy.undefinedThink of a cause you believe in strongly. Access the website of your elected officials either at the local, state, or federal level using the following link: https://www.usa.gov/elected-officials/ or use the website of your choice. Explore some of the issues and committees your legislators are involved in and select at least one that interest you or align with your beliefs. You may also contact your legislator’s office and speak to his or her legislative assistant by calling the U.S. Capitol switchboard operator at (202) 224-3121 for the Senate and (202) 225-3121 for the House. Legislator assistants are very knowledgeable about the legislator’s agenda and can provide a wealth of information. undefined undefinedThis assignment will be at least 1500 words or more. This week reflect on advocacy, collaborative partnerships with other health care practitioners and stakeholders, and the policy making process and write a paper that addresses the following:undefined Describe the policy issue, policy problem of interest or a particular bill that your legislator has introduced. Elaborate on why the policy matters and what you can possibly do to strengthen the policy? Briefly define the role you would play as an advocate for the healthcare consumer and healthcare professionals. Explain how the policy impacts the public at large or a particular population. What stakeholders would you collaborate with to promote the cause? undefinedAssignment ExpectationsundefinedLength: 1500-2000 words in lengthundefinedStructure: Include a title page and reference page in APA format. These do not count towards the minimal word amount for this assignment. Your essay must include an introduction and a conclusion.

solved I don’t understand this Writing question and need help to

I don’t understand this Writing question and need help to study.

Assignments
1)Utilize Readings/Resources
2)Module 3 Movie Critique Assignment (10 points) 
a.Following the student’s reading/resource assignments, please complete the following assignment. Please note the due dates for the assignment on your NURS 300 calendar. (It is important to know that as your instructor, I am sensitive to our student’s busy schedules with family, work, and school. There are due dates for assignments. If students ever feel that meeting a due date creates a significant challenge for them, please let the faculty member know and we will discuss an alternative plan. If students do not contact the faculty member ahead of the due date to arrange alternative plans, the grading criteria for late submissions will be followed.)
Assignment: Choose and watch a television show or movie that has nursing as a main focus.  The SMSU McFarland library may be a source for a nursing movie. Also, the Truth About Nursing website may be a website to provide some ideas about movies/television shows related to nursing. The website is: http://www.truthaboutnursing.org/ (look for “Media Watch” in the website headings).
Assignment: Choose and watch a television show or movie that has nursing as a main focus. Critique the movie/show on the basis of the image of nursing presented: 
How would you describe the professional role of the nurse (educator, clinician, leader, activist, researcher)?  
How would you describe the nursing environment – was it realistic?  
How were the nurses portrayed – intelligent and/or educated?  
How were nurses addressed (language) by other characters?  
Would the nurses meet the standards for most honest and ethical practitioner?
How would you describe the interprofessional collaboration found in the show or movie? 
What evidence was there of any other societal factors that have the potential to stimulate or squelch interest in nursing as a profession, as discussed in this week’s readings?  
How would you describe any evidence of workplace incivility?
Did you find patient-centered care provided? – how or how not?
Points for Assignment (Rubric also found in Appendix A in NURS 300 Syllabus): 
1 point for discussion of the professional role of the nurse in the show or movie.
1 point for discussion of the nursing environment, including setting, clothing/uniforms, medical 
    supplies, etc.
1 point for discussion of the portrayal of the intelligence of nurses in the show or movie.
1 point for discussion regarding how nurses were addressed by others.
1 point for discussing if the nurse(s) portrayed in the show/movie would meet the standards for 
    most honest and ethical practitioner.
1 point for discussion about any interprofessional collaboration found in the show or movie.
1 point for discussion of societal factors that have the potential to stimulate or squelch an 
    interest in nursing.
1 point for discussion of any evidence of workplace incivility.
1 point for discussion about if patient-centered care was provided? – how or how not?
1 point for responding to at least one peer’s postings to this assignment

solved MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications

MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media LandscapeLearning OutcomesIntegrated Marketing Communications. Student understands how integrated marketing communications can add value for customers. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.Media strategy. Student can design a simple message and media plan for a product or service offering. DirectionsThis assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year. You may want to refer to some additional references for more information on message design. A good one isPromotion: Integrated marketing communication (IMC). (n.d.). Lumen https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/ Part 1Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications. Marketing communications objectives. In your Week 7 reading you learned about Message Strategies and the Organization’s promotion objectives (See, Section 11.5). Write at least three marketing communications objectives using the AIDA framework discussed in the reading. Each of your marketing communications objectives must be specific, measurable, realistic, and have a time limitation (i.e., be a SMART goal).Part 2Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Consider and discuss whether you will be using digital marketing in general (email, mobile, social media, etc) or not to reach these goals. Why is this appropriate for this customer or not?Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.