TOPIC: Return on investment, key performance indicators, and Web analytics associated with social media.
Research Paper: This is a graduate course and students will be expected to research and write papers summarizing in their own words what they have found on current topics from the weekly readings. Research is a theoretical review of relevant literature and application of findings in the literature to a topic related to a specific industry, field, or business problem.
The research must be conducted using peer-reviewed trade or academic journals. While Blogs, Wikipedia, encyclopedias, course textbooks, popular magazines, newspaper articles, online websites, etc. are helpful for providing background information, these resources are NOT suitable resources for this research assignment.
Please Note: The UC Library staff are very helpful with assisting students in using the UC Online Library journal database. Please contact them if you have issues. In addition, the instructor has provided additional resources, including a research tutorial, in the “Course Resources” folder in the “Content” area of the course.
Assignment Requirements:

Choose a research topic from the chapter readings or from the list provided by your professor.
Research/find a minimum at least four (4), preferably five (5) or more, different peer-reviewed articles on your topic from the University of the Cumberlands Library online business database. The article(s) must be relevant and from a peer-reviewed source. While you may use relevant articles from any time frame, current/published within the last five (5) years are preferred. Using literature that is irrelevant or unrelated to the chosen topic will result in a point reduction.
Write a four (4) to five (5) page double spaced paper in APA format discussing the findings on your specific topic in your own words. Note – paper length does not include cover page, abstract, or references page(s).
Structure your paper as follows:

Cover page
Overview describing the importance of the research topic to current business and professional practice in your own words.
Purpose of Research should reflect  the potential benefit of the topic to the current business and professional practice and the larger body of research.
Review of the Literature summarized in your own words. Note that this should not be a “copy and paste” of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).
Practical Application of the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.
Conclusion in your own words
References formatted according to APA style requirements

Assignment 1: Fitting the Pieces Together: Creating a Timeline of Events The Only Sources that can be used are attached. Also, the questions that need to be answered are in the attached PDF.What to submit/deliverables: A timeline of events based on the sources provided in the assignment.What is the value of doing this assignment? You are bombarded with information every day—from news and social media, from family and friends, from instructors and peers at school, and from colleagues at work. This information is often unclear, misleading, or based on partial knowledge. You need to piece together incomplete information, or information from different sources (some credible, some less so, and some that represent different perspectives), in order to solve problems and make sense of evidence.In this assignment, you have the opportunity to practice your problem solving skill working through information (some more credible, some less) in order to piece together the events of an unfortunate workplace incident. This will give you the opportunity to practice your problem solving skill by identifying and presenting clear and accurate information as the first step in the problem solving process. You will use different sources of information as clues you must piece together, identify important questions to follow up on, and uncover connections that will allow you to reach evidence-backed conclusions. Doing so will not only help you be successful in this course. Learning to use credible information will also help you solve problems in your personal and professional life.This assignment will lay the foundation for your second assignment where you will make (or decide against) disciplinary recommendations based on your findings.Your goal for this assignment is to: Practice your problem solving skill by analyzing different sources of information in order to create a timeline of events to help you piece together the details of a problem (a workplace event).What you need to complete this assignment: To complete this assignment, you will need the following resources:Michael’s Loss Prevention Interview TranscriptSarah’s Loss Prevention Interview TranscriptRachelle’s Loss Prevention Interview TranscriptSecurity Camera Footage (a time-stamped transcript)Office Layout MapScenario: A valuable piece of technology testing equipment went missing from your company after arriving in a shipment. The same day, a seemingly identical item was posted for sale on an internet auction site. Three employees were present within the 90-minute window that the item went missing.You are the director of Viewpoint, the company’s employee relations department. Being the Viewpoint director, a role in Human Resources, means that you are an advocate for all employees and that your primary responsibility is to relate employee concerns to leadership and provide guidance on situations involving employee discipline (as requested). The inventory manager has asked you to assist in this loss prevention case by constructing a timeline of events as the first step.

Ms. Johnson, age 57, is referred to a gastroenterologist for chronic digestive problems. For at least a year, she reports her stomach aching after eating a small meal. The pain, which has increased recently, is described as being dull and accompanied with the sensation of fullness. Ms. Johnson also experiences occasional abdominal cramping and nausea at times other than after eating. After obtaining a complete history and performing a physical examination, the gastroenterologist orders several tests. The test results support the conclusion that Ms. Johnson has chronic gastritis caused by an infection with the bacterium Helicobacter pylori. · Explain what tests might the gastroenterologist have ordered, to help in Ms. Johnson’s diagnosis?· Explain how common is a bacterial cause of chronic gastritis?· Explain which other conditions can be the cause of chronic gastritis?· Discuss why the liver is important and describe the functions it serves. In high school, Jake was a tall and physically well-coordinated student who played on both the school’s basketball and football teams. Now in his second year of college, Jake visits the Student Clinic because of a sprained wrist. The nurse uses this as an opportunity to obtain a complete health history.Jake mentions he feels clumsy in comparison to how he felt as a high-school athlete. He verbally expresses his awkwardness may be related to not playing sports now. He admits to no physical activity beyond walking across campus. Jake states college demands so much study time, and he also has a part-time job. Jake states he had not been especially tall in grade school. His growth spurt came in junior high, and in high school he was a large and slender young man who reached six feet four inches in height. At one point, Jake scratched his head thoughtfully and said, “But you know, I think I’ve grown a lot since high school. And I’m still growing.” The nurse confirms Jake’s height has increased and begins to suspect Jake’s size may be due to an endocrine condition.· Explain the condition Jake might have?· Explain how would the diagnosis be confirmed?· Create a 1-page chart that shows the similarities and differences between the different types of diabetes mellitus. Additional Resources: · American College of Gastroenterology:http://gi.org/· American Liver Foundation:http://www.liverfoundation.org/· National Institute of Diabetes and Digestive and Kidney Diseases:https://www.niddk.nih.gov/health-information/digestive-diseases/acid-reflux-ger-gerd-adults· Oncology Nursing Society:https://www.ons.org/· Society of Gastroenterology Nurses and Associates:https://www.sgna.org/· American Diabetes Association:http://www.diabetes.org/· Endocrine Pathology Index:http://library.med.utah.edu/WebPath/ENDOHTML/ENDOIDX.html· MedlinePlus:https://medlineplus.gov/endocrinesystem.html· National Adrenal Disease Foundation:http://www.nadf.us/· National Institute of Diabetes and Digestive and Kidney Diseases:https://www.niddk.nih.gov/health-information/endocrine-diseases

ABSTRACT AND FINAL RESEARCH PAPER

Abstract:
An abstract is a condensed version of a longer piece of writing that highlights the major points covered, concisely describes the content and scope of the writing, and reviews the writing’s contents in abbreviated form. In short, it should be a brief paragraph that summarizes what you will research and why it is important, usually between 100 and 250 words in length with pertinent references. 

Summary and Conclusions:
In this final section of your paper, the research process is concluded. You should provide a summary of your research based on the Research Questions or Hypothesis, Problem Statement, Purpose, Significance (those items noted in the Introduction section), and how you will address the items in the Introduction section with the selected Research Design (Methodology). It is in this section of the paper that the contributions to knowledge, in the realm of theory, are fully developed and described. This section also contains a discussion of the limitations of the analysis and suggestions for future research.

References:

Provide the final “full-list” of references used for the entire paper. They should be in APA 6th Edition format. If you have a citation in the body of your work, you must provide the appropriate reference in the Reference section. Also if you have a reference in your Reference section, you must have a citation from that work somewhere in the body of your work. The citations and references must match up.

The complete body of the paper is between 14 and 30 pages with at least 10 peer reviewed references (work with your professor for flexibility). The body of the paper does not include the title page, table of contents, appendix or references. The paper will be based on a 26-point scale.

FINAL RESEARCH PAPER RUBRIC GRADING RUBRIC
Major Areas to Review
Points Available
Points

Awarded
Title Page (from previous submission)
5
5
Abstract
10
10
Table of Contents (revised from previous submission where needed)
5
5
Introduction (updated from previous submission where needed)
10
10
Literature Review (updated from previous submission where needed)
10
10
Hypotheses or Research Questions at least two (Include in Introduction)
10
10
The Research Design/Methodology (updated from previous submission where needed)
10
10
Summary and Conclusions:
In this final section of your paper, the research process is concluded. You should provide a summary of your research based on the Research Questions or Hypothesis, Problem Statement, Purpose, Significance (those items noted in the Introduction section), and how you will address the items in the Introduction section with the selected Research Design (Methodology). It is in this section of the paper that the contributions to knowledge, in the realm of theory, are fully developed and described. This section also contains a discussion of the limitations of the analysis and suggestions for future research.
Matching percent from direct/in-direct quotes should not exceed 10%.
20
20

Each unit, you will be asked to submit a reflection of an online performance and make appropriate notes and observations as they relate to the class. A folder on Blackboard will be labeled “Event Assignments” and contain a number of links for approved video performances. After you watch the video, you will be required to prepare a report on some aspect of the performance and post it to the corresponding Assignment tab through this course’s Blackboard site. Reports should be approximately five hundred (550-750) words in length.
Together with the third event report, students must submit a brief paper reflecting on the event report assignment, comparing and contrasting the three experiences, highlighting specific things they learned in completing their reports, and contemplating connections between these assignments and other course material. This assignment should run about 750 words and will carry a weight equivalent to one event report for your final grade.
Some things you might write about
• Describe the venue in which the performance is being held, the arrangement/decoration/lighting of the space, and the position of the musicians relative to the audience (i.e. in the center of the room, on a stage, in the corner, etc.) • Describe the audience. How do the people attending this performance interact with one another and with the musicians? (Is silence encouraged during the performance? If so, how? Do listeners applaud and cheer after each piece? During the performance? Do people talk among themselves, dance, sing along, etc, while the music is playing? Do the interactions, clothing choices, etc. seem formal or informal? Why/how so?) • Be extremely careful not to over-generalize when you describe the audience. Qualify statements by: a) being as specific as possible (ex: “After the conclusion of the piece, the audience burst into loud and vigorous applause that lasted over a minute,” would be better than, “The audience loved the show.”) b) framing assertions in a way that makes it clear that they are your own observations and not inarguable facts (ex: “Most of the people sitting in my immediate vicinity were dressed formally. Waiting in line for a coffee at the intermission, I saw that this was also true for a larger number of the concertgoers,” would be better than saying, “Everyone was dressed very formally.” • Write about “the music itself.” Although we have gone to great lengths in this class to interrogate the relationship between music and context, part of the objective of this assignment is for you to use the vocabulary we discuss in class to describe the sounds you hear at events. Show that you can correctly describe textures, meters, instrumental ensembles, etc. in addition to the stylistic parameters specific to the genres we study in this class. • Back up your statements with examples 
LINKS: (Pick one link below on youtube to use for the assignment)

https://youtu.be/46TyJXgt7AM