Prepare a 2-page interprofessional staff update on HIPAA and appropriate social media use in health care.As you begin to consider the assessment, it would be an excellent choice to complete the Breach of Protected Health Information (PHI) activity. The will support your success with the assessment by creating the opportunity for you to test your knowledge of potential privacy, security, and confidentiality violations of protected health information. The activity is not graded and counts towards course engagement.Health professionals today are increasingly accountable for the use of protected health information (PHI). Various government and regulatory agencies promote and support privacy and security through a variety of activities. Examples include:

Meaningful use of electronic health records (EHR).
Provision of EHR incentive programs through Medicare and Medicaid.
Enforcement of the Health Insurance Portability and Accountability Act (HIPAA) rules.
Release of educational resources and tools to help providers and hospitals address privacy, security, and confidentiality risks in their practices.
Technological advances, such as the use of social media platforms and applications for patient progress tracking and communication, have provided more access to health information and improved communication between care providers and patients.At the same time, advances such as these have resulted in more risk for protecting PHI. Nurses typically receive annual training on protecting patient information in their everyday practice. This training usually emphasizes privacy, security, and confidentiality best practices such as:
Keeping passwords secure.
Logging out of public computers.
Sharing patient information only with those directly providing care or who have been granted permission to receive this information.
Today, one of the major risks associated with privacy and confidentiality of patient identity and data relates to social media. Many nurses and other health care providers place themselves at risk when they use social media or other electronic communication systems inappropriately. For example, a Texas nurse was recently terminated for posting patient vaccination information on Facebook. In another case, a New York nurse was terminated for posting an insensitive emergency department photo on her Instagram account.Health care providers today must develop their skills in mitigating risks to their patients and themselves related to patient information. At the same time, they need to be able distinguish between effective and ineffective uses of social media in health care.This assessment will require you to develop a staff update for the interprofessional team to encourage team members to protect the privacy, confidentiality, and security of patient information.Demonstration of Proficiency
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
Competency 1: Describe nurses’ and the interdisciplinary team’s role in informatics with a focus on electronic health information and patient care technology to support decision making.

Describe the security, privacy, and confidentially laws related to protecting sensitive electronic health information that govern the interdisciplinary team.
Explain the importance of interdisciplinary collaboration to safeguard sensitive electronic health information.

Competency 2: Implement evidence-based strategies to effectively manage protected health information.

Identify evidence-based approaches to mitigate risks to patients and health care staff related to sensitive electronic health information.
Develop a professional, effective staff update that educates interprofessional team members about protecting the security, privacy, and confidentiality of patient data, particularly as it pertains to social media usage.

Competency 5: Apply professional, scholarly communication to facilitate use of health information and patient care technologies.

Follow APA style and formatting guidelines for citations and references.
Create a clear, concise, well-organized, and professional staff update that is generally free from errors in grammar, punctuation, and spelling.

Preparation
To successfully prepare to complete this assessment, complete the following:
Review the infographics on protecting PHI provided in the resources for this assessment, or find other infographics to review. These infographics serve as examples of how to succinctly summarize evidence-based information. 

Analyze these infographics, and distill them into five or six principles of what makes them effective. As you design your interprofessional staff update, apply these principles. Note: In a staff update, you will not have all the images and graphics that an infographic might contain. Instead, focus your analysis on what makes the messaging effective.  

Select from any of the following options, or a combination of options, the focus of your interprofessional staff update:

Social media best practices.
What not to do: Social media.
Social media risks to patient information.
Steps to take if a breach occurs.

Conduct independent research on the topic you have selected in addition to reviewing the suggested resources for this assessment. This information will serve as the source(s) of the information contained in your interprofessional staff update. Consult the BSN Program Library Research Guide for help in identifying scholarly and/or authoritative sources.
Instructions
In this assessment, assume you are a nurse in an acute care, community, school, nursing home, or other health care setting. Before your shift begins, you scroll through Facebook and notice that a coworker has posted a photo of herself and a patient on Facebook. The post states, “I am so happy Jane is feeling better. She is just the best patient I’ve ever had, and I am excited that she is on the road to recovery.”You have recently completed your annual continuing education requirements at work and realize this is a breach of your organization’s social media policy. Your organization requires employees to immediately report such breaches to the privacy officer to ensure the post is removed immediately and that the nurse responsible receives appropriate corrective action. You follow appropriate organizational protocols and report the breach to the privacy officer. The privacy officer takes swift action to remove the post. Due to the severity of the breach, the organization terminates the nurse.  Based on this incident’s severity, your organization has established a task force with two main goals:
Educate staff on HIPAA and appropriate social media use in health care.
Prevent confidentiality, security, and privacy breaches.
The task force has been charged with creating a series of interprofessional staff updates on the following topics:
Social media best practices.
What not to do: Social media.
Social media risks to patient information.
Steps to take if a breach occurs.
You are asked to select one of the topics, or a combination of several topics, and create the content for a staff update containing a maximum of two content pages. When distributed to interprofessional team members, the update will consist of one double-sided page.The task force has asked team members assigned to the topics to include the following content in their updates in addition to content on their selected topic(s):
What is protected health information (PHI)?

Be sure to include essential HIPAA information.

What are privacy, security, and confidentiality?

Define and provide examples of privacy, security, and confidentiality concerns related to the use of the technology in health care.
Explain the importance of interdisciplinary collaboration to safeguard sensitive electronic health information.

What evidence relating to social media usage and PHI do interprofessional team members need to be aware of? For example:

How many nurses have been terminated for inappropriate social media usage in the United States?
What types of sanctions have health care organizations imposed on interdisciplinary team members who have violated social media policies?
What have been the financial penalties assessed against health care organizations for inappropriate social media usage? 
What evidence-based strategies have health care organizations employed to prevent or reduce confidentiality, privacy, and security breaches, particularly related to social media usage?

Notes

Your staff update is limited to two double-spaced content pages. Be selective about the content you choose to include in your update so that you are able to meet the page length requirement. Include need-to-know information. Leave out nice-to-know information. 
Many times people do not read staff updates, do not read them carefully, or do not read them to the end. Ensure your staff update piques staff members’ interest, highlights key points, and is easy to read. Avoid overcrowding the update with too much content.
Also supply a separate reference page that includes 2–3 peer-reviewed and 1–2 non-peer-reviewed resources (for a total of 3–5 resources) to support the staff update content.

Please respond to the 2 discussion questions with at least 300 words EACH, at least 1 scholarly citation EACH, APA format in addition to at least 1 holy bible reference. Acceptable sources include the Snipes: Vold’s Theoretical Criminology, peer-reviewed articles, and the Bible.This is the original post, you do not need to reply to this, this is used as a reference to get a better understanding of what we are discussing. Chapter 3 of Snipes: Vold’s Theoretical Criminology discusses the prominence and role of Cesare Bonesana, marchese de Beccaria (Beccaria). Discuss specific elements of our current American criminal justice system that are based on or hold-overs from Beccaria’s work. 1) Sarah Sweet- The understanding of criminology continues to be a metamorphosis with researchers contributing to existing theories established by philosophers of the past. Cesare Bonesana, marchese de Beccaria is one of the most noteworthy contributors to the field of criminology. Undeterred by the mainstream belief in the spiritual explanation of crime, and controversial in his concepts, Beccaria proposed systems and methods contrary to the existing, church-backed practices. Beccaria introduced classical criminology to a society accustomed to doling out barbaric punishments in answer to crimes they viewed as crimes against God. Beccaria believed that human criminal behavior was the result of social inequities and the individual weighing the costs and benefits of their actions. As such, he proposed several changes to the existing criminal justice system. Beccaria was opposed to judicial discretion, instead promoting legislative definitions of crime and their set punishments. As a part of this, judges should be limited strictly to the establishment of guilt or innocence.Beccaria also disagreed with any differentiations in punishment based on aggravating or mitigating circumstances. His stance was that “Sometimes, with the best intentions, men do the greatest injury to society; at other times, intending the worst for it, they do the greatest good,” (Snipes, 2019)Another assertion of Beccaria’s is of punishment being a deterrent and proportionate to the seriousness of the crime, with the goal of making the cost outweigh the benefit. He advised that excessive punishment encouraged crime rather than deterring it. For example, if the punishment for stealing was execution, an offender may feel they have nothing to lose by killing a victim.Retribution versus deterrence remains a contentious topic. Beccaria opposed excessive, retributive punishment in favor of deterrence. While punishment may have a deterrent effect, it is a question of whether it is a tool of’ just deserts or a means of discouraging potential criminal behavior (Deogaonkar, 2021) The Lord reserved revenge for himself. Leviticus 19: 18 commands, “Do not seek revenge or bear a grudge against a fellow Israelite but love your neighbor as yourself. I am the Lord.” He then refers to his own revenge in Deuteronomy 32:35 that reads, “I will take revenge; I will pay them back. In due time their feet will slip. Their day of disaster will arrive, and their destiny will overtake them,” (Holy Bible, NLT). Belief that God reserves vengeance for himself alone, humankind must refrain from retributive punishments in favor of deterrence.One of the main concepts suggested by Beccaria is that punishment should be prompt. If the punishment phase of the justice system comes too late, it creates a disassociation from the crime and negates the deterrent effect. In addition to promptness, punishment should be certain. If a punishment is uncertain there is little to discourage the offense.Beccaria recommended that the laws be published to the public. His assertion is that without knowledge of the law, an individual would be denied of the option to choose the appropriate behavior. While this may seem common sense, modern society takes it for granted that laws are made known, in writing, for the public to understand.In the Journal of Law and Religion, Albert Alschuler highlights the utilization of discretion in the American criminal justice system to this day. Discretion plays a part in almost every part of the process. At the beginning of the process, law enforcement is able to use discretion when deciding whether or not to charge an individual with a crime. If, for example, they decide the homeless person who stole a sandwich, nor the public, would benefit from an arrest, they could choose to end the process by issuing a warning. A judge often uses discretion when determining sentences, perhaps ordering a lighter sentence on an offender who had mitigating circumstances and a stiffer sentence on an offender with aggravating circumstances. Alschuler, however, describes discretion gone wrong when referring to the practice of Presidential pardons. He provides the example of President Clinton and his pardon of a billionaire, white-collar criminal who also happened to be a major campaign contributor as an example of inappropriately utilized discretion that encourages crime (Alschuler, 2020).ReferencesAlschuler, A. (2020, April). Justice, Mercy, and Equality in Descretionary Criminal Justice Decision Making. The Journal of Law and Religion, 35(1), 18-32.Deogaonkar, A. (2021). Retributivism: Punishment and Justification. International Journal of Criminal Justice Sciences, 16(1), 17-33.Snipes, e. a. (2019). Vold’s Theoretical Criminology. Oxford University Press2) Miriam Foxx – In 1764, Cesare Bonesana, marchese de Beccaria, a newly graduated law student wrote an essay on crime and punishment. At that time, his reform ideas were considered radical, so he initially published anonymously.Below are some of his principles.-The role of the legislatures should be to define crimes and to define specific punishments for each crime.-The role of judges should be to determine guilt; whether the defendant had committed a crime-The seriousness of a crime is determined by the extent of harm that it inflicts on society.-The purpose of punishment is to deter crime; so, punishment should be proportionate to the seriousness of the crime.-Punishments are unjust when their severity exceeds what is necessary to achieve deterrence.-Excessive severity not only fails to deter crime but actually increases it.-Punishments should be prompt: The more promptly and the more closely punishment follows upon the commission of a crime, the more just and useful it will be.This week’s readings were my first introduction to Becarria and I realized there were some definite similarities based on my experience as a detective in investigations. I worked closely with the Deputy District Attorney’s office on several cases I was the lead detective on.Our Court system is based on or is a holdover from Becarria’s work. Becarria’s principles were obscure at that time but are standard in today’s criminal justice system.For example, Becarria’s principle on the legislature to define crimes and specific punishments for those crimes are like the State of California penal code laws that determine what is a crime and what elements are needed to violate that crime including punishment guidelines.When a defendant is arrested, the case is reviewed by the Deputy District Attorney who determines whether to issue the case against the defendant. If issued and the defendant pleads not guilty the case ultimately goes to trial (barring any dismissal of charges or motions/hearings). During trial is where the judge or jury hears all the evidence and if found guilty then sentencing happens. This part in the trial process is related to Becarria’s role of judges’ principle where guilt is determined.The judge presiding over the case will then determine the appropriate sentencing (based on Misdemeanor or Felony sentencing guidelines). In California, there are also timeframes for when the punishment be handed down for both Misdemeanor and Felony cases. The sentencing phase is related to Becarria’s rules on punishment being proportionate and prompt.Looking at scripture; Romans 13:1 discusses judgement, deterrence of crime and punishment. I thought this was appropriate for this week’s discussion question.‘Let every person be subject to the governing authorities. For there is no authority except from God, and those that exist have been instituted by God. Therefore whoever resists the authorities resists what God has appointed, and those who resist will incur judgment. For rulers are not a terror to good conduct, but to bad. Would you have no fear of the one who is in authority? Then do what is good, and you will receive his approval, for he is God’s servant for your good. But if you do wrong, be afraid, for he does not bear the sword in vain. For he is the servant of God, an avenger who carries out God’s wrath on the wrongdoer.’ (Romans 13:1 ESV)Crime and punishment has been a part of the human experience since the beginning of time.Bonesana, C., & Beccaria, M. (1764). Of crimes and punishments. Trans. Edward D. Ingraham . Milan.Snipes, J. B., Bernard, T. J., & Gerould, A. L. (2019). Vold’s criminological theory. OXFORD UNIV Press US.The Holy Bible, English Standard Version. ESV Text Edition: 2016. Good News Publishers.

Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
Before the end of the unit, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in  the Discussion Area

Describe the following healthcare service settings and predict which will have the most impact on our national economy in the next five years: hospitals, ambulatory care, home healthcare, long-term care, and integrated delivery systems.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Your initial posting should be addressed at 300-500 words. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your  sources using APA format.
Respond to your peers throughout the Week. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of the week.
Use the following rubric as a guide to complete your discussion responses.
Week 2 Discussion
Contains unread posts
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
Before the end of the unit, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Select two different types of HCOs and consider the most positive and most negative effects of using the cash versus accrual accounting method for the business.
Discuss the effect of the choices on revenue recognition and matching principles.
Compare and contrast the following items, pointing out their key elements: gross revenue and net revenue, patient service revenue and other revenue, and charity care and bad debt losses on the income sheet

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and  provide references for the citations in APA format.
Your initial posting should be addressed at 300-500 words. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your  sources using APA format.
Respond to your peers throughout the Week. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of the week.
Use the following rubric as a guide to complete your discussion responses.
Week 3 Discussion
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
Before the end of the Week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.
Review the CVP-graph PDF for more information on CVP graphs and how to read them. Assuming the graphs are drawn to the same scale, consider the break-even charts—cost-volume-profit (CVP) graphs—below for two competing providers operating in a fee-for-service environment. On the basis of your understanding of variable cost rate, per-unit revenue, contribution margin, fixed costs, and the CVP graphs above, answer the following questions:

Explain how the CVP graphs would change if the providers were operating in a discounted fee-for-service environment.
Explain how the CVP graphs would change in a capitated environment. Evaluate which provider is in the best position to grow its business.
Provide reasons for and evidence in support of your responses.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Your initial posting should be addressed at 300-500 words. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.
Respond to your peers throughout the unit. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of the week.
Use the following rubric as a guide to complete your discussion responses.
0
0
Week 4 Discussion
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
Before the end of the unit, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.
The capital asset pricing model, or CAPM, is used to price an individual security or portfolio. The general idea behind CAPM is that investors should be compensated in two ways, for the time value of their money and risk incurred. The model helps investors calculate risks and what type of return they should expect on their investment. The time money value is represented by the risk-free rate, usually a 10-year government bond yield, and compensates the investors for placing money in an investment over a period of time. That is added to the other half of the formula which represents risk. It calculates the amount of compensation the investor needs for taking on additional risk. This is done by taking a Beta, which measures a stock’s volatility, and multiplies by its premium. The premium is calculated by subtracting the risk-free rate of return from the expected return of the market. For example, the expected return of a stock can be figured out in the following way using a model. If the risk-free rate is 3% the Beta or risk measure of the stock is 3 and the expected market return over the period is 11%. The stock is expected to return 27%. In short, if the expected return does not make the risk worth it, the investment should not be made.
Respond to the following questions:

You are the chief financial officer (CFO) of a multi-physician clinic. Do you see weaknesses or strengths in the capital asset pricing model (CAPM)? Explain your response and support it with examples. Include a consideration of the small market line (SML).
Your chief executive officer (CEO) asks you to decide between debt and equity financing. Explain which the best option is. Discuss the factors that influence your decision.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Your initial posting should be addressed at 300-500 words. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.
Respond to your peers throughout the Week. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of week.
Use the following rubric as a guide to complete your discussion responses.
0
0
Week 5 Discussion
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
Before the end of the unit, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.
For multihospital systems, scenario analysis has both advantages and disadvantages.

Assess whether the advantages or disadvantages are greater.
Assess whether financial analysis should or shouldn’t play a dominant role in capital budgeting decisions.
Provide reasons for and evidence in support of your responses.

Comment on the postings of two of your classmates. Is your assessment the same or different? Why or why not?
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Learning Objectives In this assignment you will:Communicate technical information to a non-technical audience.Develop an understanding of how to create communication for a specific audience by creating a document for executive-level clients (civic, mechanical engineering) or venture capitalists or financiers (biomedical engineering, computer science, computer engineering, electrical engineering, and industrial engineering)., Consider the presentation format of your document relative to the audience you are presenting to Develop an understanding of the uses of probability and statistics in your field. Required Reading/ViewingExecutives by House, Layton, Livingston & Moseley from The Engineering Communication Manual. This brief chapter will provide an introduction to communicating with Executives, or as this chapter refers to them as “Authorizers.”Making Sense of Too Much Data (Links to an external site.) by David McCandless. Talks about how he thinks about data and representing data visually. While his skill with visualizing data is beyond my expectations for you this semester, (although I would be happy to see some interesting visuals), I hope he’s talking about how he thinks about them helps you think about how you approach using data visually in your work. White Paper Assignment Steps Description In this assignment, you will do research to identify the priorities of the audience you will be speaking to. You will use the research you completed to develop the student handout as the foundation for a brief white paper that will speak to major clients, investors. or venture capitalists. You may opt to do this at the level of your general field (the program in which you are studying) or specific field (i.e automotive design, cybersecurity, data visualization, highway design, medical devices, or many more). While this white paper will cover many of the same issues you addressed in the first document you will complete this document in a way that speaks to this different audience. This should include the types of issues or problems probability and statistics are used for and the way it is involved in the process of your work. You will develop a cohesive document for the purpose of introducing this new audience to the contribution this course will play in future professional lives. As part of this assignment, you will be expected to present this in a way that is visually appealing to an executive-level audience, tells a story that is important to them, and is grammatically correct. Deliverable: A white paper of 600 – 1,000 words. Because I am looking for this to be visually inviting this should be 3 – 5 pages. (Your reference list does NOT count in the word count or the number of pages. For this document the reference list must be in the document – executives would not want to have to look elsewhere.) Completing the AssignmentResearch You may have found when you shared your first assignment with your group that you needed to complete more research on the use of probability and statistics in your field. Additionally, you will likely want to know the issues that the people you are speaking to will need to have addressed. Think about and search locations for this information that are likely to have this type of information presented. If you are making claims about how probability and statistics are used and their importance you need to have a source to back it up. Additionally, review the information below on Data Literacy and Business. These articles contain data visualizations that you are required to include in your document, both in a visual representation and in your text presentation. You will revise the data presented and focus it to be appropriate to your purpose and audience. (You may use more of the visualized data than you are required to.) The Data Literacy Index: The $500m Enterprise Value Opportunity – Results Summary. This report from Qlik and the Data Literacy Project provides insight on the importance of data literacy in business. You will think about and develop a focused presentation of the Median CDL Score by Industry (page 5) as part of your white paper. You will need to read enough of the document to understand the scale into which the data falls, as it is not well identified on the graphic. The Human Impact of Data Literacy: A leader’s guide to democratizing data, boosting productivity and empowering the workforce. This report from Qlik and the Data Literacy Project will provide some insight on the importance of data analytics to business success. While this not necessarily the only application of statistics in your fields, it can be an important one for business leaders. I am providing one other document, that does not contain data, but may be useful in understanding the information in the documents above. The Top 4 ROI Areas for Data-Driven Transformation. This report from Qlik discusses 4 ways organizations can get return on investment in data. Writing Think through what you want to accomplish (address the assigned purpose) and how you will need to do it to reach and convince this audience. Organize your content, write, review, revise (make sure you are still on track with your purpose and audience). Proofread and run a grammar check then edit. Somewhere early in the writing process, you should start to think about visuals that may help you make your point and develop them in a way that is understandable to your audience. To help you think through the scope and structure of the content you need to develop to accomplish this look back to the reading on Executives. This chapter will provide insight into the scope, structure, purpose, and tone of the document. Your content will include 5 APA cited sources at a minimum. When creating engaging material having relevant graphics makes your document easier to look at, include at least two relevant images. Your images must be labeled and cited. APA in-text citation formatting (Links to an external site.)APA reference list formatting (Links to an external site.)This section provides a description of each element of a reference list item after which are examples of different types of sources reference list formats. Step 3: Develop a professional document This step may be done in parallel with or after the writing process. This document should be professional, have a clearly defined hierarchy, and feel inviting and easy to read (use white space, color, and graphic elements) Include a header and footer The header top left will have the white paper titleThe footer lower left will have your nameThe footer lower right will have the page number (this can be done with the tool insert/page number for the entire document at once.) You may opt to have a cover, but it is not required as it is usually only done for longer white papers. White Paper Examples and my comments on them. You may also go and search for white papers in your field. There is likely to be some difference in what is considered well done, particularly as it pertains to appearance based on the field you are in. For example, if you are likely to have government clients they are more likely to be conservative in terms of what you present whereas if you are developing a new computer application an investor is more likely to be looking for some creativity. Proofreading, revising, and editing. Professional documents must be readable, clear, well organized, and concise. They must also be free of errors. Two approaches will help you with this. First, read your work out loud to yourself after having stepped away from it for some time. This will help you catch wording errors or omissions and poorly constructed sentences. Second, use advanced grammar software to check for grammar, punctuation, or other writing errors. I recommend the base paid platform of Grammarly, however, there are others available as well. Plagiarism and inappropriate paraphrasing are not permitted on any work completed at USF and will have professional consequences after you leave USF. In this course, the first instance of either of these will result in a zero on the assignment AND completion of a required assignment on the definition, consequences, and avoidance of plagiarism and inappropriate paraphrasing. Any discovered second instance of plagiarism or inappropriate paraphrasing (even if caught at the same time as the first) will result in failure of the course. If you are unclear on what either of these is review the content on the hyperlinked plagiarism page. Assignment Submittal and Grading Assignment Grading. There are three areas of concern on the gradingYou have completed sufficient research to present the required material. You have written the document in a way that is appealing and understandable to your assigned audience, professional in tone, concise, and correct. Your document is well organized and visually appealing.Several other elements of your work if poorly done will result in points loss. (No points are awarded for these elements as you are expected to be able to accomplish these)Your document is incomplete Your document demonstrated that the proofreading, revision, and editing step was not completed. A white paper of 600 – 1,000 wordsA white paper of 600 – 1,000 words

An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the website, indicate the level of satisfaction. The group has also posted comments that some of the physicians wrote on the surveys. What is this group doing in terms of attempts to recognize the customer contact process? Explain the integration of the strategy into a total marketing program for the orthopedic group.

first reply

The orthopedic group has conducted a survey of referral physicians. Once the results were received, the orthopedic group posted the results on their website indicating the level of satisfaction as well as written physician comments from the survey.

Relationship Marketing

By conducting surveys and posting the results and comments in their website, the orthopedic group has developed the foundation for relationship marketing. Relationship marketing is an organization’s attempt to develop a long-term, cost-effective link with a customer for the benefit of both the customer and the organization (Berkowitz, 2017, p. 274). Developing a strong foundation involves developing a strategy that shifts the organization’s thinking from the individual transaction to focusing on keeping and retaining customers maintaining their loyalty. Berkowitz (2017) explains that developing this strategy allows health care organizations to define the organization as the regular health care provider or ensuring they stay within the set of providers whom they are attributed to the accountable care organization (p. 274). Research shows that relationship marketing is effective in industries where relationships are more critical to customers when the exchange of goods and services is involved (Gummesson, 2017). Relationship marketing has become a large focus for the health care industry as well as patients. Berkowitz (2017) explains that developing this relationship marketing and shifting the market is critical to the health care industry as it creates a bond between the service provider and service user and develops a greater need to maintain and enhance relationships (p. 274).

Shifting Market Focus

As previously stated, marketing has begun to shift from focusing on the individual to focusing on keeping and retaining customers (Berkowitz, 2017, p. 274). By shifting the market, organizations have a better change of establishing a long-term relationship with the loyal customer, patient, and referral physician. When this long-term relationship is formed, the shift in focus from a transactional view to relationship orientation has occurred (Berkowitz, 2017, p. 276). The biggest notable change in shifting market focus is the goal within the organization. Therefore, rather that a strategy of continuing to increase share or track the number of new charts each month the provider becomes an option (Berkowitz, 2017, p. 276).

Creating Customer Bonds

Creating customer bonds is important in the ever-growing health care industry. Britt (2020) explains that customers expect companies to work hard to earn their trust, resolve their issues, listen to their feedback, and protect their data. Another goal of creating customer bonds is to tie the customer closer to the organization. Tying a customer closer to an organization usually occurs at four different levels. Those four levels are financial, social, customization, and structural (Berkowitz, 2017, p. 280).

Customer Relationship Management

Customer relationship management (CRM) is the core to an effective relationship marketing strategy and is defined as broadly and widely implemented strategy for managing interactions with customers which involves using technology to organize, automate, and synchronize business processes (Berkowitz, 2017, p. 281). Berkowitz (2017) further explains that using technology to organize, automate, and synchronize business processes means focusing on customer service, marketing, and sales activities (p. 281). There are many goals linked to CRM, however there is one main goal that organizations should make their primary focus. Berkowitz (2017) explains that the primary goal of CRM is to retain customers through the collection and sharing of information across the organization (p. 281). For CRM to be effective, four key factors must be addressed. Those four key factors are customers should be recognized as key assets to any organization; the profitability of customers varies as not all customers are equally valued or desirable; customers vary in their preferences, needs, and buying behaviors; and by better understanding customer drivers and profitability and organization can better tailor its service offerings to maximize the value to customers (Berkowitz, 2017, p. 281). Other literature suggests that there are other aspects to CRM. Migdadi (2020) explains that there is a need to introduce a unified framework where CRM does not stand alone by integrating knowledge management (KM) and innovation capabilities (IC). In this framework, KM and IC has been shown to positively effect CRM across organizations. KM focuses on knowledge acquisition; diffusion and application; knowledge from a customer; knowledge about customers; and knowledge for customers (Migdadi, 2020). IC focuses on product innovation, process innovation, marketing innovation, service innovation, and administration innovation (Migdadi, 2020). The three concepts together create a conceptual framework to make CRM more successful across organizations.

Biblical Integration

Customer service is a key factor in maintaining relationships in the health care industry. There are times when this seems impossible or even difficult, however as health care workers we should strive to make the best out of every situation. A lot of times this entails doing things we may not want to do or even dealing with patients (customers) that are difficult and never pleased. Patience becomes a virtue at this point as well as kindness and empathy. Colossians 3:23 states, “And whatsoever ye do, do it heartily, as to the Lord, and not unto men” (KJV, 2014).

Second reply

The group is attempting to bring consumer awareness to the services they offer, evidently to bring about more referrals to the practice. There are several other possibilities that can be added to a total marketing program for this group.

Focusing on the use of the latest technologies like robotics would be a beneficial addition to the marketing program. Robotics has been used for decades in other industries such as car manufacturing but has just recently begun to make serious inroads in healthcare. In robotics, robots use partially or fully automatic physical and cognitive functions to perform various tasks, substituting for, augmenting or entirely replacing human performance. One newer way robotics is improving is in in prosthetic limbs for amputees. For upper limb amputations, prior to now there have been no prosthetics with the ability to come close to mimicking the fine motor skills of the human hand (Zhuang, K.Z. et al, 2019). Coders are getting closer to being able to allow for full articulation of each finger, better allowing the wearer to conform their grasp to the shape of an object and allow for finer dexterity (Zhuang et al, 2019). Robotics can also be used as assistive devices in surgery, decreasing the amount of downtime patients experience after surgery, utilizing smaller more aesthetically pleasing incisions, and decreasing the amount of time spent under anesthesia.

“For I know the plans I have for you, declares the Lord, plans for welfare and not for evil, to give you a future and a hope” (English Standard Version, 2001, Jeremiah 29:11). These cutting-edge advances, though not realized to their full potential yet, truly show us how God has a plan to give everyone a future and a hope.

Advertising physician certificates both physically in the office and on the practice’s website to perform specialty care, like completion of a hand and wrist fellowship or spinal certification may also increase referrals for those types of procedures. If referring physicians are unaware these services are offered, they will not refer patients to this practice.

Increasing the practice’s social media presence is also a good addition to the marketing mix. “People increasingly look at social media applications as an important part of their daily life and more likely to move their interactions to the virtual platforms (i.e. Facebook, Instagram, LinkedIn and Twitter)” (Alalwan et al, 2017). This gives the practice an opportunity to showcase patient testimonials, “before and afters”, relevant education materials about various common surgeries, and physician profiles. Additionally, social media offers two-way communication between prospective patients, referring physicians, and the practice. Engaging platforms are empirically more successful financially than those that are not (Alalwan et al, 2017). The social media pages can be linked to the main website and vice versa, increasing viewing traffic both ways.

Though the strategies outlined are not exhaustive, they will help to enhance the total marketing program for this orthopedic group.