ACASE STUDYKerry Kaiser, RHIA, is Getwell Hospital’s HIPAA privacy officer and the chair of its HIPAA Compliance Committee. The committee is concerned with all aspects of HIPAA compliance, including transactions, privacy, and security.What items might the committee’s agenda include in each of these three areas?Where might Kerry find resources to assist the committee in carrying out its duties?Your submission must meet the following: minimum threshold of 300 wordsBHow can the health information manager contribute to improved data quality in a variety of settings?What are some common concerns with regard to health information management in health information exchange, telemedicine, and the longitudinal patient record?Select a health care setting other than a hospital. What would you expect the similarities to be between the role of the health information manager in a hospital and in one of the other health care settings? What would you expect the differences to be?If The Joint Commission requires that “the hospital initiates and maintains a medical record for every individual assessed or treated,” what factors allow a hospital to maintain minimal data, such as test results in the case of some referred outpatients?Select two of the three hospital accrediting organizations mentioned in this chapter, and write a brief essay comparing and contrasting the two organizations that you selected. Use outside resources, if necessary, but remember to think critically and avoid relying heavily on marketing or promotional information.CCASE STUDYThe senior management team of Efficient Network HMO is evaluating the year-end data related to emergency room (ER) expenses. One physician group within the network had ER expenses that were three times the rate of any other group within the network. Senior management has studied group operations and theorizes that three factors are influencing the high rate of expense. The group does not utilize triage nurses, does not have after-hours urgent care services, and has limited office hours from 8:30 to 11:30 a.m. and 1:30 to 5:00 p.m. An answering service, not staffed by nurses, relays calls during the remainder of the hours.The physician group is willing to work on the problem but is asking for detailed, comparative information from the HMO’s senior management team before it implements any changes. How would you, as the clinical data specialist for the HMO, answer the following questions?What information would be useful to the senior management of the HMO and the physician practice in evaluating the ER expenses?What data sources would you use to obtain data?How could the reports be structured to provide meaningful information?

Essay #2 PROMPTEssay #Page Length: 3-4 pages (do not go over 4 pages—less is more. Make every word count, and repeat this mantra: “Quality, not quantity.”)Making an Evaluation For this essay, you will need to create an evaluation of Daughter from Danang or The Gangster We Are All Looking For. When you write an evaluation essay, you are making an overall judgment of your topic, backing up your judgment with explanation and support, and then finally returning to your evaluation in the conclusion—either by restating it, or adding a new twist to it. Unlike a personal narrative of a remembered event, the supporting paragraphs in the heart of your essay come from evidence rather than personal memory. A sample evaluation:The Gangster We Are All Looking For deliberately confuses the reader. It incorporates dream-states and real-life states to give us a glimpse into the narrator’s child-like mind. Your essay has to contain the following sections:Introductory paragraph that either gives background to your subject or states your evaluation.At least three body paragraphs that support your evaluation through examples from the text or film. You can place your thesis in the beginning of the second paragraph if your first paragraph gives background information.A conclusion.In addition, your essay must handle the following two concerns:Another important aspect of an evaluation is your anticipation of other viewpoints. You can easily incorporate your understanding of other viewpoints by devoting one of your body paragraphs to possible objections. This is known as counterarguing. Example: Heidi Bub is a selfish American girl, who does not have enough cultural sensitivity to understand her Vietnamese family.Possible counterargument/objection: Yes, but she was ill-prepared to face the cultural differences.Alternative counterargument: Yes, but the film manipulates us into thinking she is ignorant. We don’t know the “real” Heidi Bub.Solution: A series of sentences that address one of these objections. “While” clauses are helpful here.While it may seem that Heidi Bub was ill-prepared for her journey to Vietnam, common sense suggests otherwise. Indeed, she would have sufficient information about Vietnam stored in her personal memory (after all, she left at age 7) to realize the need for intensive preparation. Had Heidi left her homeland at a younger age, her lack of understanding would be more palatable. In the film, however, it comes off as downright ignorant. (You could insert a piece of dialogue from the film here.)This leads to the second important concern:To support your evaluation, you will need to bring in evidence. Read handout called the quote sandwich.

1The project consists of three parts. The submission of this project will consist of two attachments:1.A Word document that is prepared according to the APA standards of formatting. In the Word document, explain the experiments and their respective conclusions, and additional information as indicated in each problem2.Either an Excel workbook or an R script file (.R file) that containsall the workand the calculations indicated in parts 1-3 of the project. If using Excel, all work should be completed in the Excel workbook provided. Furthermore, they should be completed in the designated cells as instructed in the workbook. Please save your Excel workbookor R script filein the following form•Problem:Suppose that Boston Red Sox and New York Yankees (two American League baseball teams) are scheduled to play a best of three series. The winner of the series will be the first team that wins two of the three games. The probability that the Red Sox win a game in their home stadium is 0.6 and the probability that Yankees win their home game is 0.57. Next, suppose that you place a bet on each game played where you win $500 if the Red Sox win and you lose $520 if the Red Sox lose the game.•In parts 1-3 below, assume that the outcomes of the games are independent of each other.•Part 1:If the first game is played in Boston, the second game is played in New York, and the third game (if it becomes necessary) is in Boston, then complete parts (i)-(v) below.(i) Calculate the probability that the Red Sox will win the series.(ii) Construct a probability distribution for your net win(X) in the series. Calculate your expected net win (the mean of X) and the standard deviation of X.(iii) Use Excel or R to create 10,000 random values for X. Let these random values be denoted by Y. Use these Y values to estimate your expected net win by using a 95% confidence interval.Does this confidence interval contain E(X)?(iv) Construct a frequency distribution for Y. Next, use the Chi-squared goodness of fit test to verify how closely the distribution of Y has estimatedthe distribution of X.(v) Use your observations of parts (ii) and (iii) above to describe whether your betting strategy is favorable to you.Write a summary of your observations and analyses in the Word document. •Part 2:Repeat part 1 above but assume that the first game is played in New York, the second game is played in Boston, and the third game (if it becomes necessary) is in New York.Part 3:Repeat part 1 above but now assume that the series is a best-of-five series where the first team that wins three games wins the series with games alternating between Boston and New York, with the first game being played in Bosto

Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items:

Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.
Describe how IMC needs both inside-out and outside-in perspectives.
Find a company and discuss the four sources of brand messages for that company (i.e., planned messages, product messages, service messages, and unplanned messages).

Your initial post must be a minimum of 300 words and be supported by your textbook and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.
Question 2:
The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following:

Describe the creative pyramid and each of its five levels.
Explain how the creative pyramid is related to the advertising pyramid.
Locate an example of a still-image advertisement (e.g., a billboard, magazine advertisement, social media advertisement, etc.) that exhibits the principles of the creative pyramid. Include the advertisement in your post as either a link or an attachment. (Remember to create a reference entry and cite the source for the advertisement you select.)
Describe where the elements of the creative pyramid are used in the advertisement, referring to Exhibit 9-2 (p. 224) for an example.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.
Question 3: 
This assignment is the first step for your Final Paper in this course. Select one advertisement for a global product (i.e., a product that is marketed in more than one country).
In your paper

Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). (Refer back to your readings in Week 2.)
Explain which types of segmentation strategy are used in the advertisements and why.
Evaluate how effectively the advertisement utilizes creative strategy as discussed in the “Writing the Creative Strategy” section in Chapter 8 of your text.

Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice. However, you will be required to use the same medium for your Final Paper in Week 5.
The Evaluating Advertisements Paper

Activity 7Population Focused Interventions in a Rural Community In this activity, you will identify health issues or concerns that impact a specific population group living in Sentinel Town to address health promotion and disease prevention.Enter Sentinel Town and click the map to locate a citizen or family. Review the bio-sketch relevant to the specific population group (i.e. elderly, immigrants, single parents, Hispanic men or women, etc.).Identify three (3) key health issues or concerns that impact a specific population group living in a rural communityList the determinants of health relevant to each of the issues or concernsWhat are three (3) common issues or concerns similar for people in this population group who live in urban areas might encounter?Explain why or why not this would be different from the rural setting?Provide an evidenced-based health promotion or disease prevention intervention for each identified issue or concernWould the location, rural or urban, impact your interventions, why or why not?State a rationale that includes statistical dataReading and ResourcesRead Chapter 10 In Rubenfeld, M. G., & Scheffer, B.K. (2015). Critical thinking TACTICS for nurses: Achieving the IOM competencies (2nd ed.). Sudbury, MA: Jones and Bartlett.Read Finn, P. (2011). Critical thinking: Knowledge and skills for evidence-based practice, Language, speech, and hearing services in schools, American Speech-Language-Hearing Association (42), 69–72.Play VideoAdditional Instructions:All submissions should have a title page and reference page.Utilize a minimum of two scholarly resources.Adhere to grammar, spelling and punctuation criteria.Adhere to APA compliance guidelines.Adhere to the chosen Submission Option for Delivery of Activity guidelines.Submission Options:Choose One:Instructions:Paper4 to 6-page paper. Include title and reference pages.Microsoft PowerPoint Presentation8 to 10 slides. Add title and reference slides.Follow Rules of 7.Other media (Prezi, etc.) presentation8 to 10 slides with speaker notes. Add title and reference slides.Follow Rules of 7.Video Presentation5 to 6-minute video presentation.Attach reference page or include in video.Professional appearance and background.Video submissions must include a script in Word format, submitted through Turnitin for an Originality Report.TableTable with appropriate columns and headers.Include title and reference pages.Graphs or other illustrationsGraphs or illustrations with appropriate labels. Include title and reference pages.PosterPoster utilizing any applicable poster template. Include visual graphics/images/other formats for visual appeal. Include appropriate title and references on poster