Unit 5: Discussion
11 unread reply.11 reply.
Directions
Choose a popular video marketing campaign. Using the ‘best practices for video marketing’ discussion in your text as a guide, explain why you think the campaign was successful. Remember share a link for your example.
It may be helpful to look at sources other than your text to respond to this prompt. 

POST 1
Hello Class,
While researching marketing campaigns for this assignment, I had a couple sponsored clips come across my screen for a popular eyelash extension supplies and products company that I personally use myself. Paris Lash Academy (PLA) has uploaded a 34 second video on the their website homepage that stood out to me the most for several reasons. The video is compatible with my mobile device, the video is befitting for the platform it appears on, it is searchable and although it showcases the training courses available on the site, it is not an all out promotional video. One additional practice this video exhibited was, it worked with no sound (Ennis-O’Connor, 2021). The video has only upbeat music playing so whether it is muted or not, viewers can still understand the purpose and message behind the clip. When searching the companies Instagram, I found an informal video from the owner herself where she informed the audience about upcoming news and information about the company. This gave me, and the rest of the audience I’m sure, a glimpse into howPLA operates and made me feel confident about working with or purchasing from them in the future. The titles of both videos were clear, the production techniques were appropriate and they could be shared. I believe PLA is following the best practices for video marketing and it is literally helping build their brand at this very moment. I say that because while scrolling through their Instagram for this topic I watched their follower count rise from 48.5k to 48.6k.
PLA Training (Links to an external site.)

https://www.instagram.com/tv/CQy55Rvn2aU/?utm_medium=copy_link (Links to an external site.)
References:
Barker, M. S., Barker, D., Bormann, N. F., Roberts, M. L., & Zahay, D. L. (2017). Social Media Marketing: A Strategic Approach. Cengage Learning.
Ennis-O’Connor, M. (2021, April 15). Best Video Marketing Practices and Resources. Medium. https://marieennisoconnor.medium.com/best-video-marketing-practices-and-resources-16478fd4740a.
Eyelash Extension Supplies & Products. Paris Lash Academy. (n.d.). https://parislashacademy.com/.
r/s
Ja’Nice Locket-Dortch

POST 2
Choose a popular video marketing campaign. Using the ‘best practices for video marketing’ discussion in your text as a guide, explain why you think the campaign was successful. Remember share a link for your example.
It may be helpful to look at sources other than your text to respond to this prompt.

 

My favorite video marketing campaign is the Nike Women: Better For It campaign. This campaign targeted everyday women and gave a depiction on how they felt working out by getting inside their heads. This used humor to motivate women by making them feel normal for their thought process while they workout.

(Wischhover, 2015).

“Nike claims that this is the largest initiative they have taken to support and motivate women in their athletic journey, no matter what stage they may be in. Nike stated the campaign is about “powering [women] to be better through services (Links to an external site.), product innovation and athlete inspiration, motivating each other to push to the next level.”(Smith, 2016).
Our book gives the benefits of video marketing being
Engaging viewers
Large audiences
Building Brand awareness
Showcasing the Product
Generating Business Leads

Nike did a great job with all these things during this campaign. By channeling the realism of people working out and how they feel at the gym people felt as though they could relate and in turn looked at the websites and talked about it to their friends.
“Data on business to business (B2B) video marketing is harder to come by, but as early as 2010 Forbes found senior executives watching more video, more often, sharing with colleagues and taking action based on video content.19 In 2014 Digital Sherpa stated that 75% of executives watch business videos at least once a week”(Barker & Zahay, 2017).
Sources
Barker, D., & Zahay, D. L. (2017). Social media marketing: a strategic approach. Cengage Learning.
Smith. (2016, April 13). Nike Women: “Better For It” Campaign. Incitrio. https://incitrio.com/nike-women-better-for-it-campaign/ (Links to an external site.).

Wischhover, C. (2015, April 15). Why I’m a Fan of Nike’s New Ad Campaign. Fashionista. https://fashionista.com/2015/04/nike-better-for-it-campaign.

You should respond to your peers by extending, refuting/correcting, or adding additional nuance to their posts. All replies must be constructive and use literature where possible.Gretel BanosCase Study # 1 Prevention is the effort aimed at reducing the development of the disease. It involves taking action using different strategies aimed at dealing with occurrence of a specific health condition. WHO encourages public health education to ensure that patients are aware of available prevention measures (Hegde 4). The organization supports surveillance of disease risk factors by encouraging early detection and taking preventive measures. The different prevention levels focus on improving the population, specific communities, and individuals’ health.J.R is trying to achieve secondary prevention by encouraging the patients to attend blood pressure screening events. Research shows that routine screening for common conditions helps detect symptoms early and take measures to prevent disease progression (Li 5). These screening procedures are developed in most countries for non-communicable diseases and cancers. J.R patients will understand their blood pressure measures and make appropriate decisions for better health. As a health educator, she can sensitize the community on the importance of screening to prevent disease. She provides all the information required for the community to understand how screening is crucial in achieving better health (Li 5). The procedure will be effective in this community since they are against the use of western medication. Understanding measures to improve their health without relying on conventional drugs will be essential and better accepted in the Chinese community. The screening will help them make better lifestyle choices and promote health across the different age groups.In particular situations, practitioners may be forced to adopt primary prevention methods, approaches for preventing injury, or a condition before it occurs. It focuses on total prevention measures for disease occurrence by limiting exposure and changing behaviors that could lead to disease development (Kisling 1). Establishing legislation and enforcing a ban on using hazardous products, educating the public, and immunization are major forms of a primary prevention measure. Secondary prevention measures enhance early diagnosis and treatment. The target is healthy-appearing individuals that might be at a high risk of developing illnesses (Kolak 6). These preventive strategies are underutilized in the United States. Physicians should insist on measures that can be adopted to prevent disease development and progression.Tertiary prevention focuses on sick people at the clinical and outcome stages of the disease. The main aim is to manage the severity of the disease and prevent it (Kisling 1). The role of health providers during tertiary prevention is to re-educate and rehabilitate patients. They provide treatment to manage the symptoms, preventing severity. It is the most utilized preventative measure as people seek medical attention when they are sick. A larger population aims to reduce the effect of established disease conditions more than preventing occurrence.In my experience, healthcare providers and patients rely primarily on tertiary prevention. Healthcare providers need to focus on education to prevent illnesses from the primary and secondary levels for improved patient outcomes. They need to adopt education for all patients for the available immunization and screening procedures. Sensitizing women for a pap smear and encouraging blood pressure screening allows more patients to seek these services (Darch 923).Besides, most adults do not go for immunization or strictly adhere to treatment. Adults fail to fully recognize the importance of immunizations and only accept it when they fall sick. Therefore, the nurses and other health educators have a significant role in sensitizing the community to adopt better prevention measures.ReferencesDarch, Joy, Lesley Baillie, and Fiona Gillison. “Nurses as role models in health promotion: a concept analysis.” British Journal of Nursing 26.17 (2017): 982-988.Hegde, Shalika. “Settings-based interventions at primary, secondary and tertiary prevention levels may significantly improve the oral health of older people.” Journal of Evidence-Based Dental Practice (2021): 101537.Kisling, Lisa A., and Joe M. Das. “Prevention strategies.” StatPearls [Internet] (2019).Kolak, Agnieszka, et al. “Primary and secondary prevention of breast cancer.” Ann Agric Environ Med 24.4 (2017): 549-553.Li, Xi, et al. “Quality of primary health care in China: challenges and recommendations.” The Lancet 395.10239 (2020): 1802-1812.

Competency
Use collaboration techniques to correct written documents.
Instructions
Show your ability to analyze, correct, and revise the following rough draft, giving your input on the revision necessary to improve the quality of this essay. You will show successful completion of this deliverable by:

Providing feedback for corrections/alterations using the Comments feature in Word (Review tab).
Respond to the six questions at the end of the student rough draft linked above.
Use complete sentences in all of your responses.

Grading Rubric

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Category
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No Pass
Competence
Proficiency
Mastery
Student’s
Submission Format
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Student’s Word file is not submitted in APA formatting with cover sheet.
Student’s Word file and cover sheet in APA formatting contains major errors.
Student Word file and cover sheet is submitted in APA formatting attempted with minor errors of omission.
Student’s Word file and cover sheet are submitted for this assignment completely & correctly formatted in APA.
Student’s evaluation of Author’s use of resources
Not Submitted
Student fails to note that fewer than five resources were used and/or that they are not from credible academic resources from RAS online library.
Student notes if five resources used but does not note that some are from dictionary, Wikipedia, commercial sales sites and/or Blogs considered unsuitable, or not current.
Student notes if five resources are used mostly from current & credible academic databases or eBooks, but fails to note that not all pertain to the essay topic.
Student notes if all resources are included and if they are from credible, current academic resources as instructed.
Student offers analysis of the Author’s working thesis for the persuasive essay
Not Submitted
Question about the thesis is considered, but student’s observations are incorrect or unclear as to discussion of the persuasive topic and reason for writing.
Student undertakes critique of writer’s working thesis; however, answer does not note lack of clearly persuasive position for the paper and/or discuss a better option.
Student remarks that working thesis is provided and contains slightly persuasive position; however, omits offering substantive replacement statement for persuasion.
Student notes that working thesis is shown and then offers revision steps to clearly indicate persuasive position and clarify reason for writing.
Student offers consideration of the APA formatting of the essay
Not submitted
No attempt at identifying errors and re-organizing student’s APA reference list is evident or question answered.
Student recognizes errors in in-text citations and reference list, but attempt at re-organizing into an APA Reference list contains all resources, but the list is not correctly redone.
Organization of reference list of resources for the paper is almost complete and in-text citation errors are noted; however, some errors in APA usage are evident.
An organized effort to correct incorrect in-text citations and references list of resources is completed in correct APA formatting
Student offers examination of essay’s major supporting details and minor supporting details
Not submitted
Incomplete consideration of major & minor supporting details for thesis fails to note any re-organization of major or minor supporting details needed for working thesis.
Student recognizes that major supporting details are incomplete and/or some are not connected to the thesis, but fails to offer possible corrections.
Student notes that essay contains a few errors of organization and offers some corrections, but not good ideas of revision of supporting details to better support the thesis.
Student notes errors of support in major details that do not connect to support for the thesis and offers valid corrections.
Student responds to the Questions
Not submitted
Questions were overlooked and are not discussed, or sentences and mechanical errors abound. Some questions are not correctly answered with revision in mind.
Student notes omission of details in most instances, but does not consider all and does not show clearly how to correct this essay. Some grammatical errors evident that are not overly intrusive to meaning of the exercise.
Student’s discussion noting points of support missing, but does not cover all of them, or shows a very few errors in sentences and question answers that do not seem to obscure the meaning.
Student notes omission of well written and some inaccurate details and errors included and offers corrections. No grammatical or mechanical errors evident in good variety of sentences that use transitions effectively to discuss the paper & answer questions asked.

Write 1750 words.Implementation of ChangeAssignment OverviewAs our focal technology for this module, we will consider the
evolution of corporate wellness programs. The technologies associated
with promotion of “corporate wellness” (in itself a concept that has
many different definitions and varieties) are generally fairly broad in
range and capable of being introduced into practice in many different
ways. It is certainly desirable to have technologies that can be adapted
effectively to particular organizational situations during their
implementation; but if there are certain elements of the technology that
will only be effective if they are implemented in a particular kind of
way, then a flexible orientation can easily introduce enough error into
the process that the positive effects of the technology are not
realized.It is extremely difficult to separate failures in implementation from
failures in the technology itself. Moreover, since implementation
problems tend to become fairly contentious issues in organizational
politics, there are likely to be wider repercussions felt throughout the
system. Organizational life is further complicated when one attempts to
separate bad decisions from those made about negative things, or
separate bad decisions from the good in a complex situation where a
number of people in several places are making decisions simultaneously.Our case here involves looking at corporate wellness interventions as
examples of technologies where implementation is absolutely critical,
and how you get to a new equilibrium is as important, if not more
important, than the content of the equilibrium itself. We will consider
these issues both from an implementation (bottom-up) perspective as well
as from a strategic (top-down) perspective, and try to see how these
two perspectives hopefully complement each, other but can easily wind up
in conflict.Case AssignmentPrepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic:“Strategy and implementation of corporate wellness programs”You should begin your paper by reviewing the general idea of
corporate wellness and the knowledge base underlying its popularity and
value. You should then assess how companies make strategic decisions
about putting such programs in the place, and how that strategy is then
translated into an effective or ineffective implementation process.
Discuss how, during implementation, programs are shaped in different
kinds of ways, some better than others. You should include your paper
with a couple of paragraphs outlining your own recommendations on how
companies can more effectively integrate overall innovative strategies
with local change management, under conditions of uncertainty and risk.Assignment ExpectationsLength: The written component of this assignment
should be 7 pages long (double-spaced) without counting the cover page
and reference page.Organization: Subheadings should be used to organize your paper according to the questions.Grammar and Spelling: While no points are deducted
for minor errors, assignments are expected to adhere to standard
guidelines of grammar, spelling, punctuation, and sentence syntax.
Points may be deducted if grammar and spelling impact clarity. We
encourage you to use tools such as grammarly.com and proofread your
paper before submission.When you write your paper make sure you do the following:Answer the assignment questions directly.Stay focused on the precise assignment questions. Do not go off on
tangents or devote a lot of space to summarizing general background
materials.Use evidence from your readings to justify your conclusions.Cite at least five credible resources.Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper,
including pages 11-14 on in-text citations. Another resource is the
“Writing Style Guide,” which is found under “My Resources” in the TLC
Portal.Your assignment will be graded using the following criteria:Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.Critical Thinking/Application to Professional Practice:
Student demonstrates mastery conceptualizing the problem, and analyzing
information. Conclusions are logically presented and applied to
professional practice in an exceptional manner.Business Writing and Quality of References: Student
demonstrates mastery and proficiency in written communication and use
of appropriate and relevant literature at the doctoral level.Citing Sources: Student demonstrates mastery applying APA formatting standards to both in text citations and the reference list.

Reply:
Strategic approach to design projects:
Post 1: At the point when a project manager fosters an assertion of work or a project sanction, there is normally some synopsis data for the group. These archives by and large express the reason for the project, the normal expectations, and somewhere around a significant level timetable for the work to be finished. When this data has been closed down by the basic partners as a whole, the project manager will start fostering a more nitty-gritty project plan. The idea of that arrangement will change contingent upon whether that project is spry or cascade and numerous different variables. I think this is the main inquiry as the project inception and endorsement is the underlying stage where a project is recognized through a Business case, focused on as indicated by the necessities and lined up with the business objectives.
Follow business clients’ directions to address business challenges. In all project businesses, pioneers are the significant commitment to take the right and successful choices. I firmly trust in breaking down business activities, understanding the necessities with the goal that it will be not difficult to address difficulties and limit business dangers.
Project objectives and assets: each individual should follow the project techniques, for example, nimble and cascade strategies to satisfy business needs (Schmidt, 2021). This load of inquiries will affect the business needs, project needs, and asset assumptions. The right inquiry in a project can make a better idea to make the right stride.
References:
Schmidt, T. (2021) Strategic Project Management Made Simple: Practical Tools for Leaders and Teams. John Wiley & Sons
Verzuh, E. (2021). The Fast Forward MBA in Project Management. Hoboken: John Wiley & Sons, Inc.
Post 2 : The four Critical Questions as listed from the Practical Methodology for Project Initiation and Planning on page 96-101 of the Verzuh textbook are as follows.
1). What are we trying to accomplish and why?
2). How will we measure success?
3) What other conditions must exist?
4). How do we get there?
The first question highlights the project objectives, and we recognize that every project consists of four distinct levels of objectives as previously defined and discussed in week 1 and 2. Projects are instruments of change. The desired change and benefits occur at the purpose and goal level. But we cannot directly control these levels as they are hoped for objectives. What we can manage, and control is the inputs and outcomes level. Purpose level objectives describe the changed conditions expected after deliverables are in place. Purpose is the linchpin that connects what we can make happen to strategic intent. This strategic line-of-sight helps keep our eyes on the prize.
The second question sharpens the definition of objectives by establishing success measures and means to verify objectives at each Log-Frame level. These are captured in the middle two columns. Measures describe the expected level of accomplishment using quantity, quality, time, and cost indicators. The verification column sets up the basis for monitoring implementation and measuring impact. By setting separate measures at each level, we can monitor progress and evaluate achievement at each level.
With regards to the third question, risks exist in every project. The third strategic question illuminates critical assumptions and risk factors. These can include dependencies, interfaces, policy considerations, resources, market factors, and other important conditions needed to make the if-then logic valid. Captured in the fourth column, assumptions are a jumping-off point for further risk analysis. Uncovering these early lets us outsmart Murphy and his infamous law.
When we critically look at the fourth question, this is the most important one of all the four questions. Because answering the first three questions provides clarity for developing the work plan. The fourth is the input row that captures tasks, schedule, resources, and responsibilities. Conventional project management tools and processes flesh out the input to outcome linkages.
Explain why the other 3 questions are helpful: As explained above, the first, second and third questions are very helpful, in the sense that they provide clarity for developing the whole project work plan. The project objectives, what can be managed and control. Establishing the success measures and the means to verify the objectives at each level. Also, establishing the critical assumptions and the risks associated with the projects
References:
1). Verzuh, E. (2021). The Fast Forward MBA in Project Management (6ed.). Hoboken, NJ. John Wiley & Sons.