In this project, you will work from the point of view of a senior consultant tasked by your target company to perform an analysis of the firm and present a strategic recommendation or set of recommendations to improve the company. Even if your company is a strong performer your job is to uncover even greater opportunities for growth. 
Target Company: Uber
This project will require you to perform outside research on your target company (as opposed to case studies where no research is required). 
You will be measured on the following teaching from class:

Strategic Evaluation of the Company (using the Growth Strategy Frameworks)

Make sure to look at current capabilities
Identify Key Risks &  Strategic Dilemmas 
As you come to your final recommendations, come back to this section and ensure the company has the ability to execute your recommendation (i.e. if you recommend Facebook gets into producing Electric Vehicles, discuss whether they have the expertise or budget to make electric cars. If not, and you suggest a partnership to produce cars, explain how this partnership makes sense as well as the risks)

Application of the 5C-STP-4P model

5C

Provide an overview
If your recommendation takes your target company into new markets then perform a 5C for the new market

STP: 

A clear understanding of the current products line and their target segments
Aligning your final recommendations to new potential target segments

Analysis using the Brand Pyramid and Loyalty Ladder

Explain current brand positioning
Ensure your recommendations align with the company’s brand or the brand positioning recommendations you make. Remember that everything has to align (i.e. if you suddenly want to make Apple into a beer brand, you had better have a strong reason their technology brand translates into customers wanting Apple alcohol and note the risks, else it would be better not to pursue this direction)

Channel & Distribution

Analyze channels, find efficiencies, inefficiencies and opportunities
Make sure that the channels or channel investments needed for your recommendation are in place (i.e. if you recommend Vauxhall or Renault sell cars in the US, make sure they have the appropriate dealer networks (with their parent company or otherwise) or that they have the proper e-commerce capabilities in place, else recommend a path to attaining them) 

Final Recommendations

This is the lion’s share of your grade. It needs to be realistic, feasible and align with your analysis (for instance, a cash-strapped company with a $1bn market valuation cannot do an M&A where they buy a company 10x their size. This is not feasible or realistic). 
Aligned with your assessments above, make a recommendation
Backup your recommendation tying it / connecting the dots to the arguments you have setup (i.e. If you’ve demonstrated that Google has Google Glass technology and your research shows this technology is scalable/integratable into auto windshields you may make the recommendation that Google and Tesla do a joint venture putting Google Glass into Tesla vehicles. You will want to detail who is responsible for production of the Google Glass and how they work with Tesla.)
Include a risk assessment for everything you recommend. 

Now you will begin steps toward selecting your own topic to write about for your final paper of this course. A good essay often begins with a thesis statement. An exceptional essay begins with a Research Question.To begin with a Research Question, means you don’t know the answer (yet), but you are open to exploring the issue through research. The narrower your research question can be, the more you can save time and effort in finding sources. This assignment contains two parts to help you practice narrowing Research Questions.Part A: Narrowing Topics.Read the following topics and notice how each successive question narrows the focus of the Research Question:Example 1: Violence in schoolsWhat causes violence in high schools?Is there a developing trend in frequency or type of school violence?How should violent school children be punished?What can be done to prevent school violence?Example 2: Drug useWhich drugs should be illegal?What kinds of drugs are the most dangerous?Is there a correlation between childhood exposure to drugs and use of drugs in adulthood?What kind of penalties should there be for the various kinds of illegal drug offenses?Example 3: ImmigrationWhat are the effects of illegal immigration?What are the effects of legal immigration?How should immigration laws be enforced?What’s the driving force behind illegal immigration?After reviewing the three examples, write three narrowing questions for each of the four topics listed below in the following format.Education1.Is it necessary to go to college in order to be successful?2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Sports1.Are professional athletes paid too much?2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Health insurance1.Should health insurance companies be able to charge higher rates depending on a person’s age?2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Technology1.Are people spending too much money in order to keep up with the latest gadgets?2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Part B: Narrowing Your Own TopicsNow, pick three topics of your own and generate narrowing topics, as you did above. (Note: Please check with you instructor or the course announcements prior to see if any topics are not allowed for this course. You should make sure your topics are allowed prior to 11:59 p.m. Sunday.)Topic #11.(Your initial question)2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Topic #21.(Your initial question)2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Topic #31.(Your initial question)2.(Your turn – narrow this topic)3.(keep going – narrow this topic further)4.(one more time – keep narrowing the topic)Format: This assignment does not have to be written in essay format. Merely copy the topics and questions above and add your own questions. APA Style is not required for this assignment. 2 pages

You just found out that the intervention program report you finished in week 5 was accepted by the Director of the Department of Health.She wants to move forward with a proposal to receive grant funding to create and implement the program. It all comes down to this; everything you have learned is now being put to the test. You can affect the lives of the residents of Anytown. You will submit both the proposal and a video presentation for this assignment.Part I: Based on all the information you have gathered regarding the opioid crisis, create a mini-grant proposal to submit to the Director of the Department of Health.In your grant proposal, be sure to include:A needs assessment:Discuss the reason for a needs assessment.Include the goals and desired outcomes of this assessment.Determine the stakeholders you would seek to help you finish the assessment. Explain your rationale for your selection.Explain the strengths and weakness of this assessment.List the resources you would recruit from the community to help you accomplish your goals.An intervention program to combat the opioid crisis (from your week 5 assignment):State your null hypothesis.Examine the type of intervention you would use.Describe the population sample you would target, why you chose this population, and how you would recruit your participants.Include any other stakeholders who were not included in your needs assessment.Discuss how you would ensure that the intervention is culturally appropriate.The evaluation process:Determine the desired outcome for this program.Detail the types of evaluations you would carry out for this program.Assess the type of statistical analysis appropriate for this intervention program.Explain the type of budget that would be appropriate for this process.The effects of this program on Anytown, U.S.A.:Analyze whether the results of this program are applicable to the general population.Based on your anticipated results, what local policies would you advocate for implementation, and what community stakeholders would assist with supporting these policies?Conclude with the potential effects of this proposal.Your proposal should be 5–7 pages in length, excluding title and reference page. Use current APA formatting to style your paper and to cite a minimum of four sources. Integrate a minimum of four scholarly sources into the paragraphs. Use internal citations pointing to evidence in the literature and supporting your ideas. You will need to include a reference page.Click here to access an example grant proposal. Download Click here to access an example grant proposal.This is an accepted grant proposal that can help get you started. Please adhere to current APA guidelines. ( i have attached the example grant proposal)Part 2Part 2: Video PresentationFor this assignment, submit a 3- to 5-minute video presentation to the director, discussing your grant proposal.Recording, Uploading, and SubmittingIn your video response, be sure to include highlights from:The needs assessmentThe intervention programThe evaluation processThe effects on AnytownFinally, state why your grant proposal should be accepted as you conclude your presentation.For Part 2 : I will record it, you just make a power point highlighting the points above

A copy of the film’s production documentation including synopsis, production schedule, storyboard, animatic and any other relevant documentation will be uploaded to canvas. (must use Adobe After Effects)Synopsis:Around 1 Paragraph.A explanation of the story you want to tell or an outline of your project concept.Production Schedule:Outline of the important points you need to reach in the development of your project and the dates of when they need to happen.Storyboard:A visual outline of your story or concept.Other documents you may include:Any other relevant visual material that represents the style, theme, concept of your project eg.Mood-board, character designs, visual experimentations, stills from visual research/inspiration etc.Project ProposalProject ProposalCriteriaRatingsPtsSynopsis:120 words Approximately20 to >16 ptsAn excellent and concise summary of the project narrative/ concept16 to >10 ptsA good and concise summary of the project narrative/ concept10 to >6 ptsAn unconcise summary of project narrative/ concept6 to >0 ptsA confused description of project narrative/concept/ 20 ptsStoryboard20 to >18 ptsAn excellent and informative document and visualisation of the project narrative/ concept18 to >13.33 ptsA very good and informative document and visualisation of the project narrative/ concept13.33 to >10 ptsA good informative document and visualisation of the project narrative/ concept10 to >3.33 ptsAn adequate but largely uninformative document and visualisation of the project narrative/ concept3.33 to >0 ptsA poor and uninformative document and visualisation of the project narrative/ concept/ 20 ptsProduction Schedule:Outline of the important points you need to reach in the development of your project and the dates of when they need to happen.20 to >17 ptsAn excellent and clear schedule incorporating full detail17 to >14 ptsA very good to good schedule incorporating good detail14 to >10 ptsA good to adequate schedule10 to >5 ptsAn adequate to poor schedule- more detail required5 to >0 ptsA poor to unclear schedule – a lot more work required/ 20 ptsOther Documents:view longer description20 to >18 ptsFull MarksExcellent documents communicating the projects narrative, conceptual, artistic, and thematic intention.18 to >13.33 ptsVery good to good communicating the projects narrative,conceptual, artistic, and thematic intention.13.33 to >10 ptsGood to adequate documents communicating the projects narrative,conceptual, artistic, and thematic intention.10 to >3.33 ptsAdequate to poor documents communicating the projects narrative,conceptual, artistic, and thematic intention. – more work needed3.33 to >0 ptsPoor to Vvery Ppoor documents communicating the projects narrative,conceptual, artistic, and thematic intention – a lot more work needed./ 20 ptsClarity and quality of proposal including grammar and general ability to communicate ideas effectively.20 to >17 ptsExcellent Clarity and quality of proposal documents17 to >14 ptsVery Good to good quality of proposal documents14 to >10 ptsGood to adequate quality of proposal documents10 to >3 ptsAdequate to poor quality of proposal documents – more work needed3 to >0 ptsPoor to inadequate quality of proposal documents – much more work needed/ 20 pt

IntroductionInterprofessional communication with stakeholders will be critical to your success at the practicum site, and identifying these stakeholders can help you understand additional areas for research in support of your project. For this assessment, you will communicate with your practicum site, as well as research stakeholders in the intervention, and synthesize the evidence, relating stakeholders to the problem or practice gap.Demonstration of ProficiencyBy successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:Competency 1: Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.Integrate evidence appropriately into writing.Competency 3: Create a literature review that supports a possible intervention or process change.Synthesize evidence in support of the assessment purpose.Competency 5: Communicate with organizational and community stakeholders in a responsive and responsible manner that supports a team approach to the promotion, delivery, and maintenance of health and the prevention and treatment of disease.Explain how you will tailor your message to stakeholder groups.PreparationCommunicate with your practicum site about the stakeholder groups involved in or affected by the intervention you have identified. Conduct additional research as needed to find evidence about the identities and interests of these stakeholder groups.InstructionsNote: The assessments in this course must be completed in the order presented; subsequent assessments should be built on both your earlier work and your instructor’s feedback on earlier assessments. If you choose to submit assessments prematurely, without considering and integrating your instructor’s feedback, your assessment may be returned ungraded, resulting in your loss of an assessment attempt.Summarize your intended intervention, and identify the stakeholder groups in the intervention. Base the assessment on discussions with the preceptor and the practicum site, as well as references to resources found through research.In Part 1 of your Project Charter, you will describe the focus of your project. The focus of the project is the implementation of the evidence-based intervention, including how it will be carried out, who will be involved, and when and where it will happen. Refer to the DNP Program Handbook for guidance on appropriate parameters for each element of the project.Your assessment should address the following:Explain how you will tailor your message to stakeholder groups.Communication about the problem and the intervention will require effective interprofessional communication. Explain how you will address different stakeholder groups.Synthesize the information in support of the assessment purpose.Synthesis means that you should connect identified stakeholders to the problem or practice gap in well-organized paragraphs.Integrate evidence appropriately into writing.Additional RequirementsWriting: Well-organized paragraphs and text with minimal grammar, usage, spelling, and mechanical errors.APA Format: Use current Evidence and APA for references and citations.