1.Craft a research question from your original Lesson 1 Discussion “burning question.” This doesn’t mean your burning question will automatically be your research question – you will probably need to phrase it more specifically. Consider the list of research questions below and in this chart as examples. 2.What are the main variables involved in your question? What is the operational definition (how you will measure the variables) of each variable involved in your question? Watch the Operational Definitions video for guidance. operational definition – YouTube Digging into these details means you might find you need to further craft or rephrase your research question, and decide again which variables you’ll focus on. That is absolutely fine and part of the process.3.Look over the attached chart to help you determine which research method (case study, naturalistic observation, survey, archival research, quasi-experimental, experimental method, or correlational study) would work best for your research question. 4.Explain why you chose the research method you did to try and answer your question. Distinguish between your personal preferences for one method over another, and how well the method actually fits your research question as opposed to the other methods – address both of these. Reference your chapter text – you can copy and paste the citation example below and insert the relevant page number(s).5.Would there any ethical issues involved in using your chosen method to answer your question? Explain why or why not.After you have posted your initial response (of at least 150-250 words), read several of your classmates’ messages and reply substantively and respectfully to at least two of your peers’ posts. Ask questions if you don’t understand something – this conversation can help you approach and understand the research methods that you did NOT choose.original lesson 1 discussion :”What’s the role of motivation in making one a complete person? Motivation is one of the most important topics in the study of psychology because nothing moves without motivation. For a person to progress in life and achieve whatever one dreams of, the person has to be motivated by either rewards or punishment. Maslow’s Need Hierarchy theory provides an excellent explanation about why people have different motivation at different levels. The physiological needs, safety and security needs, belonging needs, self-esteem needs and finally self- actualizations needs make one from an ordinary organism to a complete human being who would go past the basic needs to fulfil one’s destiny with a greater purpose in life. Motivation makes one strong and focus one’s attention bringing the to complete a task by physical, mental and emotional capabilities together. This would mean that those who are motivated would move forward and achieve whatever they want to irrespective of their race, color, ethnicity, religion, culture etc. people look for Motivated an opportunity in all the problems but others look for the problems in every opportunity thus motivation makes one forward. The more optimistic and driven.”

Assignment: Analysis of a Pertinent Healthcare IssueThe Quadruple Aim provides broad categories of goals to pursue to maintain and improve healthcare. Within each goal are many issues that, if addressed successfully, may have a positive impact on outcomes. For example, healthcare leaders are being tasked to shift from an emphasis on disease management often provided in an acute care setting to health promotion and disease prevention delivered in primary care settings. Efforts in this area can have significant positive impacts by reducing the need for primary healthcare and by reducing the stress on the healthcare system.Changes in the industry only serve to stress what has always been true; namely, that the healthcare field has always faced significant challenges, and that goals to improve healthcare will always involve multiple stakeholders. This should not seem surprising given the circumstances. Indeed, when a growing population needs care, there are factors involved such as the demands of providing that care and the rising costs associated with healthcare. Generally, it is not surprising that the field of healthcare is an industry facing multifaceted issues that evolve over time.In this module’s Discussion, you reviewed some healthcare issues/stressors and selected one for further review. For this Assignment, you will consider in more detail the healthcare issue/stressor you selected. You will also review research that addresses the issue/stressor and write a white paper to your organization’s leadership that addresses the issue/stressor you selected.To Prepare:Review the national healthcare issues/stressors presented in the Resources and reflect on the national healthcare issue/stressor you selected for study.Reflect on the feedback you received from your colleagues on your Discussion post for the national healthcare issue/stressor you selected.Identify and review two additional scholarly resources (not included in the Resources for this module) that focus on change strategies implemented by healthcare organizations to address your selected national healthcare issue/stressor.The Assignment (3-4 Pages):Analysis of a Pertinent Healthcare IssueDevelop a 3- to 4-page paper, written to your organization’s leadership team, addressing your selected national healthcare issue/stressor and how it is impacting your work setting. Be sure to address the following:Describe the national healthcare issue/stressor you selected and its impact on your organization. Use organizational data to quantify the impact (if necessary, seek assistance from leadership or appropriate stakeholders in your organization).Provide a brief summary of the two articles you reviewed from outside resources on the national healthcare issue/stressor. Explain how the healthcare issue/stressor is being addressed in other organizations.Summarize the strategies used to address the organizational impact of national healthcare issues/stressors presented in the scholarly resources you selected. Explain how they may impact your organization both positively and negatively. Be specific and provide examples.

During this week’s readings, an understanding of the advertising will be emphasized, as well as, a basic understanding of how these messages are developed. Advertising is the primary means by which a company communicates to its customers about its products and brands, and position in the marketplace. Claims made in ads should be accurate and consistent with all a company’s messages and actions. TV commercials and print ads represent much of the typical advertising budget, but companies also advertise their brands in everything they do. Thus, many advertising gurus prefer the more general term “Integrated Marketing Communications” (IMC), which is broad enough to include other media (e.g., public relations, direct marketing), and it reminds the marketer to be sure the message has a holistic nature and is consistent and complementary across all media choices and executions. Advertising has both short- and long-term effects. Several of the short-term effects of advertising can be shown. For example, customers’ memory of ads and brands and attributes are easily measured. Attitudes are also easily surveyed and may be compared to prior attitudes (measured previously) to assess any change in valence. Advertising is a means of communication. Marketers must understand the basic model of dyadic communication. In the classic model, there is a source (e.g., the firm), a message (e.g., the ad), and a receiver (e.g., customer). The source intends to send out certain information, which is encoded (i.e., expressed in a certain way) and then transmitted. The receiver then decodes the message. Hopefully, the receiver interprets the content of the message in a manner like what the sender had intended. But there can be errors along the way. That is why copy testing (marketing research examining the content of the ad) is important, before launching the full ad campaign, to learn whether the intended target segment understands the message as the company intended. Goals must be set before ads can be evaluated. There are several classes of advertising communications messages. Rational or cognitive ads include one- and two-side arguments, comparative and non-comparative ads, product demonstrations, and dramas. Emotional ads include humorous and fear-inducing appeals, images, and endorsements. Advertising is tested via concept testing and copy testing. The content of what is measured depends on the corporate strategic goals of the ad campaign, and those assessments can include: Memory tests (recall and recognition), Attitudinal tests (enhancement of the favorability of the product and brand), and Behavioral measures (likely to purchase the brand or generate positive word-of-mouth)During this week’s readings, Integrated marketing communications (IMC) will be discussed, along with how the impact of Social Media is changing the Marketing landscape. IMC refers to the idea that marketing planning should ensure that a company’s various advertising efforts send a coherent story across the different customer touchpoints. Most companies spend on their entire communications package (i.e.

Anyone who watches television or listens to radio has probably encountered an advertisement for a prescription drug.  Direct-to-consumer (DTC) promoting of pharmaceuticals offers a microcosm view of the issues surrounding marketing in healthcare. Some believe that healthcare services providers should avoid marketing, a tradition that holds professions above commercial promotion of products. Others counter that advertising is merely educating consumers and creating a more effective healthcare system. By examining the fundamental precepts of marketing and these opposing views in the context of the dynamic healthcare system, we can understand the benefits of effective marketing and the unseen side effects that can result.
Upon successful completion of the course material, you will be able to:
Explain the basic principles of marketing and how they relate to healthcare.
Evaluate direct-to-consumer marketing of healthcare products and services from ethical and major moral principle perspectives.

Resources
Textbook: Healthcare Marketing: A Case Study Approach

Article: Prescription Drug Ads: Pros and Cons – Should Prescription Drugs Be Advertised Directly to Consumers?
Article: ProCon’s Drug Ads Gallery
Article: FDA-Approved Prescription Drugs Later Pulled from the Market
Article: FDA Requirements for Prescription Drug Ads
Article: Direct-to-Consumer Pharmaceutical Advertising – Therapeutic or Toxic?

Article: Direct-to-consumer advertising under fire

Background Information
Only two nations in the developed world permit direct-to-consumer advertising of pharmaceuticals.  Some see this advertising as encouraging informed consumers, while others contend that it constitutes inappropriate commercialization of a professional activity.  In many ways, this debate reflects the greater issue of marketing and advertising of professional services, a practice traditionally avoided but increasingly used.

Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Read the following chapters in the textbook:

Chapter 1: The Healthcare Industry and Healthcare Marketing
Chapter 2: The Growth of Marketing Efforts in Healthcare
Chapter 3: Strategy and Healthcare Marketing
Chapter 4: Ethics and Healthcare Marketing
Chapter 8: The Public
On ProCon.org review the following articles:
Prescription Drug Ads: Pros and Cons – Should Prescription Drugs be Advertised Directly to Consumers?
ProCon’s Drug Ads Gallery
FDA-Approved Prescription Drugs Later Pulled from the Market
FDA Requirements for Prescription Drug Ads

Read these articles on DTC marketing:
“Direct-to-Consumer Pharmaceutical Advertising – Therapeutic or Toxic?”

“Direct-to-consumer advertising under fire”

Based on this workshop’s textbook readings and website readings, answer these questions in a three page paper:
What ethical principles apply to DTC pharmaceutical marketing?
Does DTC marketing empower consumers or enrich manufacturers?
Assume you are in a position to recommend to the FDA whether DTC marketing should be allowed, modified, or discontinued.  What will you say?

BeGood Baking Supply is a small bakery supply company formed as a closely held corporation. The company supplies raw baking materials, paper goods, and equipment to restaurants and bakeries in 3 states in the upper mid-west. Most of its business however, is located in a large metropolitan area. BeGood wants to increase its presence in the region and serve 5 states. In fact, the owners of BeGood would like 75% of their business to come from throughout the region rather than the current metropolitan area. In order to do this the owners understand they must diversify offerings and lines of business.Currently, BeGood has a phone center where customer orders are taken; these orders are then sent to shipping where the order is filled in its large warehouse and shipped within 4 days. Be Good outsources its shipping to a local trucking company. Once the order ships, all paperwork goes to the accounting department where it is entered into the accounting system. BeGood still uses the same accounting system it has used since the inception of the company. All aging of receivables and other analysis is done using Excel spreadsheets. Purchasing and tracking of inventory are done solely by the warehouse manager. Invoices for inventory purchasing are sent to the accounting department when goods are received.The owners at Be Good are wondering how they can utilize an online presence and further automate its systems in order to facilitate its growth and diversify its business. The owners may also like to expand into the retail business.You have been hired as a full-time staff accountant at BeGood Baking Supply and have been given the task of evaluating and recommending a viable accounting information system for the accounting and financial data of BeGood in order to facilitate expansion and diversification. As you begin your research, you realize that many departments are involved in the information system, and communication is key.InstructionsYou are now ready to address the specifics of the new AIS at BeGood. As part of your research, document the following, which would become part of your final presentation to management, if you were carrying the project through to the end. Your documentation can be in the form of tables, SmartArt, PowerPoint, Word, or Excel. Use what best works for the documentation you are creating:Identify the tables that you would need to create a working database for the company’s receivables, payables, and inventory.Create relationships for your various tables and databases. For instance, how does the A/P database interface with the Inventory Database?Document your work providing a databases diagram (schema).Documenting an organization’s AIS would become part of a larger scale user manual for the accounting and information technology teams to use for reference and to assist the audit team with understanding how the organization’s systems work together. Write the appropriate policies and procedures that arise from the tasks above that would be included in this type of user manual. Your information should also address the security of the systems involved.